Role: Senior Manager, Performance Marketing

Department: Marketing

Reports To: EVP, Marketing & Communications

Compensation Range: $90,000 - $130,000 per year

About Us

Headquartered in Berkeley, CA, Bellwether Coffee is a venture-backed start-up working to positively transform the coffee industry by making coffee roasting more accessible and sustainable.

Our revolutionary electric, ventless, zero-emissions commercial coffee roaster does not require gas lines or expensive ventilation. It’s the most consistent and controllable roaster available, the lowest carbon footprint commercial roaster ever made, and was designed by coffee people who want a better future. Our roasting platform allows Bellwether customers to easily and responsibly source green coffee from incredible coffee farms around the world, expertly roast using artisan-crafted roast profiles, and share fresh, delicious coffee!

About this Role

We’re looking for an analytical, hands-on senior manager of performance marketing to lead the day-to-day management, optimization, and scaling of our lead generation and customer acquisition channels. In this role, you’ll collaborate with sales, customer success, and product teams, as well as the other members of the marketing team, to facilitate and enhance our customer journey. You’ll be responsible for planning, executing, and analyzing campaigns across paid search, paid social, display, and programmatic platforms, and will also play a key role in extending the reach and effectiveness of our paid and organic content–all with a focus on driving qualified leads and maximizing return on ad spend and content investments.

This is a critical role on the marketing team, ideal for a data-driven performance marketer who’s eager to roll up their sleeves, collaborate cross-functionally, and build campaigns that directly impact company growth. This role will report to the EVP of Marketing & Communications.

Job Location

Priority will be given to candidates who can work a hybrid schedule based from our Berkeley, CA HQ.

Primary Responsibilities

• Develop and manage performance marketing budgets, forecasts, and KPIs — ensuring acquisition targets, CAC goals, and ROI benchmarks are consistently met and improved.
• Continuously identify and validate new channels and avenues for growth, and stay ahead of AI-oriented trends, platform innovations and privacy/policy changes.
• Create and manage a performance marketing measurement framework and attribution model; monitor and report performance regularly.
• Develop, launch, and manage high-performing paid media (search, social) campaigns across a range of platforms; allocate budgets and optimize campaigns.
• Collaborate with marketing and product teams to optimize ad creative, landing pages and other content.
• Complement paid marketing efforts with SEO and other organic growth strategies.
• Leverage data and insights to continuously test, optimize, and improve campaign performance, efficiency and cost effectiveness across all stages of the sales and marketing funnel.
• Create and implement strategies to optimize customer acquisition cost (CAC).
• Collaborate cross-functionally with product, sales, customer success, support and other relevant teams to align messaging with product value and customer need.

Qualifications

• 5-10+ years of hands-on performance marketing experience
• Highly organized, data-driven, and results-oriented, with a passion for optimization and continuous improvement.
• Deep expertise in performance channels including Google Ads, Meta, TikTok, YouTube and affiliate affiliate networks
• Experience with and proficiency in HubSpot strongly preferred
• Strong analytical skills with experience building performance reports, attribution models, and ROI analyses.
• Familiarity with demand generation and pipeline-building strategies in a B2B environment.
• You are authorized to work in the U.S