Vice President, Marketing / Chief Marketing Officer

Who We Are

Bidgely (which means "electricity" in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions.

Ranked #7 in Applied AI on Fast Company’s list of Most Innovative Companies in the World, Bidgely is putting customers at the center of the clean energy future.

What We Do

Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.

How We Do It

From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics and time of use (TOU) rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.

How You Fit In

As VP of Marketing/CMO, you will drive scalable growth, market positioning, and TAM expansion through new GTM opportunities. Reporting to the CRO, you will align marketing strategy with business goals, ensure execution accountability, and optimize marketing operations. Your focus will be on leveraging data and intelligence to inform campaigns, measurement, and overall strategy. This will involve using data and intelligence to inform and action all aspects of your marketing strategy, from campaign planning to measurement across these key functions:

• Demand Generation and Marketing Operations

  • Define new strategies on demand generation, branding, thought leadership, and related metrics on how to create a measurable results driven marketing approach

  • Scale the demand generation strategy to accelerate qualified MQL’s (marketing qualified leads) to SQLs and increase engagement for website intelligence, funnel targeting and ROI

  • Utilize demand generation systems - Salesforce CRM, Marketo Marketing Automation System and Analytics, Attribution Models and Demand Generation Tools

  • Execute the web marketing (SEO, SEM) strategy with the website refresh + direct marketing (e.g. targeting advertising - retargeting, re-marketing, email campaigns)

  • Work closely with content syndication channels to cast a wider net to drive Bidgely lead generation / demand generation

  • Data-Driven Marketing through data management, business intelligence through KPIs, Dashboards and Success Metrics to understand the state of the marketing machine and its outcomes

• Corporate Marketing

  • Execute the corporate strategy on all fronts including events driven acquisition marketing, building corporate communications with high touch events & key trade shows, strategic engagements (WSJ, CNBC, Bloomberg, Bidgely Engage Annual Conference), and responsible for ground-up marketing activities for global sales efforts

  • Develop and implement a cohesive marketing plan to increase brand awareness

  • Oversee and manage customer advisory councils / executive forums for building a strong panel of industry experts, influencers and executives to drive the vision and strategic direction on clean energy mandates and how it will become real to realize the net-zero carbon goals, robust grid management and operations, EV / electrification, decarbonized energy efficiency, customer experience and CSATs

  • Work with Regulatory Affairs team to develop industry groups and marketing strategy to support their efforts

• Product Marketing

  • Overall content marketing strategy and how it connects the dots for the various solutions, use cases, themes, personas and channel of engagement

  • Oversee and manage industry thought leadership efforts

  • Produce and manage production of content for various marketing purposes on various channels (email campaigns, web site, webinars, etc.)

  • Working closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations

  • Oversee launch of new products into successful initial awareness

  • Undertake continuous analysis of competitive environment and customer trends

  • Manage blogs and social media presence

• PR and Marcom

  • Execute the PR and marcom strategy working with the established PR agency

  • Building a cohesive PR strategy on customer proof points / case studies, customer references, industry thought leadership, products and solutions

  • Driving Media outreach with both the industry and business publications and technology journals and strategic media partners

  • Influencing the key industry groups such as Forbes Technology and Communication Councils to build thought leadership

  • Engaging with strategic media partners such as CNBC, WSJ, Fortune and Bloomberg to build a strategic path with investors, VCs and private equity

  • Engaging with Key AI partners in energy and utility industry - EPRI, SEPA and Others to build the Bidgely influence, brand and customer awareness

Skills and Qualifications

Required

• Minimum 10-15+ years’ experience in enterprise marketing as a full stack marketer, preferably at companies that have gone through a growth stage with revenue in tens of millions of dollars

• Proven track record of success in senior marketing roles - preferably as head of marketing with experience executing an enterprise marketing machine beforehand

• Experience in producing or managing production of content for various marketing purposes on various channels (email, web site, webinars etc.)

• Extensive experience in leveraging myriad of data sources (across different marketing channels) to inform marketing decisions, including (the below list is not exhaustive):

  • Website analytics

  • Email marketing data

  • Event data

  • Other channels - webinars, content syndication (where applicable)

  • CRM data

  • Sales data

• Experience in converting marketing data into intelligence and action with data analysis tools to help identify intent signals, data insights and engagement trends. These tools may include (the below list is not exhaustive):

  • Google Analytics (website)

  • Marketing Operations Dashboard(s)

  • Marketo Analytics

  • CRM Analytics

  • Intent Dashboards / Tools

• Confident, driven and dynamic leader

• Ability to work successfully with various teams to gain traction

• Strong project management skills

• Strong problem-solving ability, including metrics-driven thinking

• Superior organizational skills with the ability to multitask and meet deadlines

• Excellent verbal and written communications skills

• Experience working with international sales teams

• Knowledge of energy industry is a plus

What You Get

Perks

• Growth Potential with a Startup: Seize the opportunity to grow with an innovative startup

• Collaborative Environment: Work with a passionate team united by the goal of a clean energy future

• Unique Tools: We provide all the tools you need to excel in your role

• Exclusive Employee Discounts: Enjoy discounts on movie tickets, technology, pet insurance, and more!

• Flexible Work Arrangements: Benefit from flexible working arrangements

• Community Service Day: Participate in our community service day and give back

Benefits

• Medical, Dental and Vision Insurance coverage from day one

• HSA, FSA and DCFSA plans

• 401(k) Plan

• Flexible Paid Time Off

• Annual wellness stipend

• Annual professional development stipend

• Paid Parental Leave

• Bereavement leave

• Mental Health and wellness resources for your whole family

Compensation

• The salary range for this position is $225,000 - $250,000 with up to 30% variable earnings DOE.

In accordance with the California Equal Pay and Pay Transparency laws , the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

Location

• San Francisco Bay Area or Austin with 25% Travel

Diversity, Equity, Inclusion and Equal Opportunity

At Bidgely we’re on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.

Bidgely is an EVerify employer.