Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

As a Retail Brand & Offer Marketing Manager, you will help shape and lead the Mobility & Convenience (M&C) core offer portfolio—spanning non‑fuels, and digital solutions. Partnering with the Customer Offers Senior Manager, your role will ensure our offers feel locally relevant while staying globally consistent. You’ll own the brand experience—from creating and safeguarding creative assets to aligning promotional mechanics and scaling technology across multiple markets—delivering a distinct and compelling customer journey.

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

What you’ll do

• Own M&C offers: Design and launch core promotions— non‑fuel (e.g. new convenience offers, partnerships, etc.), and digital—driven by customer insight and brand excellence.
• Deliver measurable results: Collaborate with the Marketing Network of Excellence to optimise marketing ROI, brand engagement, volume, profitability, and lifetime value.
• Shape the brand narrative: Develop compelling brand identities, assets, and content that amplify awareness, demand, and preference—closely collaborating with Brand, Comms, and Content teams.
• Drive GTM strategy: Partner with core markets to build differentiated value propositions and go‑to‑market plans tailored to address specific customer needs and pain points.
• Manage concept to launch: Lead ideation, testing, business cases, and content briefing for offers, products, and services.
• Strategise pricing & promotions: Set promotional frameworks and pricing strategies that align with customer behaviour, market trends, and business targets.
• Orchestrate across channels: Ensure a unified customer experience—a seamless blend of fuels, non‑fuels, and digital.
• Standardise & scale: Drive alignment on shared mechanics and technology across markets, reducing duplication and improving efficiency.
• Manage offer lifecycle: Oversee product lifecycle—from launch through sunset—validating with local markets and implementing supporting tech.
• Identify new opportunities: Collaborate with Tech, Ops, and partners to surface and implement new digital/non‑fuel solutions (e.g., pay‑by‑plate, kiosks).
• Support market execution: Create activation toolkits for local markets, enabling consistency and simplicity at scale.
• Steward budget & planning: Input and manage budgets for your initiatives, ensuring financial efficiency and strategic alignment.

Your experience & expertise

• Proven track record translating commercial and marketing strategy into roadmaps—ideally within a complex global matrix.
• Deep experience in B2B, B2C, or B2B2C offer development, underpinned by customer insights.
• Strong leadership with cross‑functional influence across multiple regions.
• Experience managing agencies—ideally on premium offer/value‑proposition definitions.
• Product management and marketing activation experience highly valued.
• Industry knowledge—retail, convenience or EV charging sector.
• Analytical mindset—leveraging data and trends for strategic decisions.
• Excellent networking and partner management—internally and externally.
• Budgeting savvy, commercial intuition, and digital tech fluency.
• Experience in developing and managing digital offers /ecosystems or working with digital aggregators / e-commerce players.

Why join us?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity! We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future. Apply now!

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.