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Trade Marketing Manager - (B2B) and Business Intelligence (Channel Support Specialist -Thailand (B2B))

Blueprint Power

Blueprint Power

Marketing & Communications, Customer Service, Operations, Data Science
Bangkok, Thailand
Posted on Jul 3, 2025

Entity:

Customers & Products


Job Family Group:

Business Support Group


Job Description:

About the role

Support Channel Sales Managers (B2B) to proactively explore channel/customer business opportunities to increase sales, reduce operational costs, and optimize working capital, in alignment with channel/customer strategy. Additionally, leverage data and analytics tools, particularly Power BI, to enable data-driven decisions, enhance visibility into performance, and create scalable solutions that support future growth for total Thailand (B2B and B2C)

Key Accountabilities

Strategy Alignment

  • Seek to understand channel/customers’ needs and translate them into strategic actions.

  • Identify and implement solutions to optimize operations costs and working capital.

  • Support Sales Managers in identifying new business opportunities and customer acquisition.

  • Lead the development of data-centric approaches to support customer strategy through insights and business intelligence tools (e.g., Power BI).

  • Conduct or initiate research to understand customer behavior where required.

Performance Management

  • Analyze channel/customer performance including volume, turnover, gross margin, service levels.

  • Identify root causes, develop action plans, and highlight performance insights to the NSM and broader commercial team.

  • Use Power BI and data modeling to support monthly and quarterly reviews with actionable insights.

  • Facilitate performance tracking for trade and marketing program execution.

  • Leverage financial, trade loan, ROI, and customer/product master data to assess and improve profitability.

Project Management

  • Lead or support pivotal initiatives by developing project proposals, obtaining budgets, and aligning stakeholders.

  • Act as a key facilitator to drive project execution across internal and external partners.

  • Ensure solution development and delivery are aligned with customer/channel plans.

Knowledge Capability Development

  • Identify internal and external capability gaps and coordinate with the capability team to address them.

  • Build and maintain a central repository of customer/channel data and performance metrics.

  • Drive communication strategies and ensure tactical deployment across teams.

  • Build internal data culture through upskilling in data visualization and Power BI usage.

OMS Responsibilities

  • Leadership – Planning & Controls: Support risk identification and performance improvement planning.

  • Organization – People & Competence: Develop team capabilities impacting operational performance.

  • Performance Review: Analyze data and provide performance recommendations to ensure target delivery

Requirements:

  • Bachelor’s degree in Business, Management, Engineering, Statistics, Mathematics, or related fields.

  • Minimum 8–10 years of relevant experience, including:

  • At least 3 years in sales, business development, or customer/channel management. and 3 years of hands-on experience in Power BI development and data visualization.

  • Proven experience in commercial performance analysis and project leadership.

  • Project Management experience is advantage

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued

• Possibility to join our social communities and networks

• Learning opportunities and other development opportunities to craft your career path

• Life and health insurance, medical care package

• And many other benefits.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Don’t hesitate to get in touch with us to request any accommodations!


Travel Requirement

No travel is expected with this role


Relocation Assistance:

This role is not eligible for relocation


Remote Type:

This position is a hybrid of office/remote working


Skills:

Agility core practices, Analytical Thinking, Business process improvement, Commercial Acumen, Communication, Conflict Management, Creativity and Innovation, Customer centric thinking, Customer enquiries, Customer experience, Customer value proposition, Digital fluency, Resilience, Sustainability awareness and action, Understanding Emotions, Workload Prioritization


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.