Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

bp is reimagining energy for people and our planet. We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too –
working across our industry to improve people’s lives. It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. A culture that values everyone benefits all of us. That’s why, to help our people thrive, we nurture a truly diverse and inclusive environment.

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?

Join our Team and advance your career as a Marketing Manager - Poland.

As the Marketing Manager, you will be part of the M&C Poland Leadership Team. You will work closely with C&P Marketing Networks of Excellence and offshore BTC’s, inputting relevant local market insights. You will then lead the adaptation and development of the omnichannel CX and marketing communication plans for your specific market, ensuring they meet global and regional guidelines and effectively supply to the region’s P&L performance. Working closely with Sales & Operations teams, you will lead in-market execution efforts, engage local collaborators and respond dynamically to performance data and market changes, to help achieve your region’s marketing and business objectives, on time, in budget.

In this role You will:

• Understand local context, customer insights & growth opportunities (with support from I&I NoE, Hub & Sales).
• Provide input into the development of globally relevant strategies and plans, with local market and customer insight.
• Defining country marketing objectives supporting annual financial targets, and Sales/ GM objectives.
• Working with NoEs, Sales, the Hub, local agencies and other in-market teams, lead the improvement of omnichannel CX & marcomms plans for local customer archetypes that build brand advocacy, deliver marketing objectives and achieve business goals
• Define local brand strategies, applying global toolkits, offers and assets.
• Take ownership for the successful execution of the local plans, utilising your local market team and the Hub to deliver a flawless, joined-up customer experience.
• Manage budgets for the country.
• Engage with just the priority collaborators, including country business and marketing leaders, sponsors, partners, agencies, and SMEs.
• Supervise performance data, implement continuous improvement measures, and react quickly to in-market changes to boost performance.
• Champion the local market within the region during the annual marketing cycle, ensuring it is represented in the setting and evolving of objectives and budgets.
• Responsible for delivering and implementing a marketing plan that achieves critical metrics of optimising MROI, meeting or exceeding key P&L metrics, delivering customer satisfaction and driving consistent brand health growth.

What You will need to be successful:

• At least 7 years of experience in marketing roles, ideally within a medium-sized market or regional setting, preferably in a multi-national matrix organisation.
• Strong understanding of brand strategy & planning, customer insights, product and offer development and omnichannel marketing.
• Ability to adapt global or regional strategies to local market needs and deliver impactful results.
• Validated skills in customer engagement and budget management, including being part of a senior leadership team.
• Analytical attitude with experience using performance data to optimise campaigns.
• Strong project management skills combined with a customer-focused approach that consistently prioritises the customer while delivering long-term business impact.
• Shown business insight and digital expertise to drive innovation and strategic decision-making.

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• Possibility to join our social communities and networks
• Learning opportunities and other development opportunities to craft your career path, including access to LinkedIn Learning, Coursera and GetAbstract
• Life and health insurance, medical care package, Employee Assistance Program with psychological and legal support
• Additional days off
• Equity matching program
• And many other benefits

Please read the content of the following Internal Reporting Procedure. Reading it signifies confirmation of familiarity with the content of the document. / Proszę przeczytać poniższą „Procedurę zgłoszeń wewnętrznych”. Przeczytanie jej oznacza potwierdzenie zapoznania się z treścią document. BPESE_Procedura_zgłoszeń_wewnętrznych_2024_PL_EN.pdf

Travel Requirement

Some travel may be required with this role, this is negotiable

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.