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Content and Campaign Manager



London, UK
Posted on Friday, June 21, 2024

Are you passionate about fighting climate change? Do you want to work on creating a world where everyone can breathe clean air? Do you want to have an opportunity to shape a growing company?

Who we are

At Breathe, we believe an electrified future is key to achieving this, which is why we are building battery technology to help brands do more with the power they have.

Our physics-based battery management software helps some of the world's largest and most iconic automotive and consumer electronics brands deliver products with faster charging, longer life and zero compromise on safety. Put simply, we make batteries better. And we want you to join us.

What we will give you

As a growing start up you will join a talented and cohesive team who go to work everyday to do more with the power they have. Why? Because we dream of a world where everyone can breathe clean air.

At Breathe, you will have the opportunity to have a big say in how the company is run and where we are going. You will become an agent of change and help us push the industry forward by helping make the complex simple. In return you have an opportunity to grow your career with us as we scale.

We’re genuine people who want to do good and are driven by passion, coffee and a mutual love of dogs – and yes, our office in London is dog-friendly and we would love to add more dogs to our pack.

Sounds great, right?

Being a start-up, we know it isn’t always 9-5 but we do know that family and a good work-life balance is key to innovation, so we offer flexible/hybrid working to try to accommodate your needs. Not based in London? Don’t worry, let’s chat.

We believe in keeping energy levels high and we have a constant supply of office snacks to help you with that.

We offer share options, an ethical pension scheme and we know downtime is key to keeping the mind sharp, so we offer 34 days' holiday per annum inclusive of bank holidays that we want you to take.

As well as the ability to learn from and with a room full of experts working at the cutting edge of the industry, we will provide the support and training to develop your skills, be that via courses, conferences or other learning opportunities and materials.

What you will be doing

This is an exciting time to join Breathe. Having proven the value of our products in both the automotive and consumer electronics spaces, we are scaling our marketing team. You will be responsible for developing content and campaigns, with a heavy focus on delivering Account Based Marketing programmes for our key accounts. The role will include designing, building and executing thought leadership and account-centric content that translates into pipeline and faster conversions across the funnel.

Your day-to-day

  • Strategy: Work with the Head of Marketing to create, define and execute Breathe’s approach to content and Account Based Marketing, including success metrics, technologies and programmes
  • Research: Collaborate with the wider sales and marketing team to select target accounts and conduct in-depth research into each target account, including the buying committee and business needs, to identify marketing and sales messaging and opportunities
  • Content: Craft compelling and personalised messaging, stories, thought leadership and content that target different personas and stages of the buying journey - including but not limited to website pages, webinars, whitepapers and slide decks
  • Campaigns: Execute multi-channel, targeted marketing campaigns encompassing email, social media, digital advertising, direct mail, and events, integrating marketing efforts across different channels to maximise the reach and impact of personalised content
  • Events: Support Breathe’s events strategy by delivering messaging and content that showcases the magic of Breathe and helps build memorable experiences for target accounts
  • Reporting: Provide ongoing reporting and performance metrics, optimising programmes where necessary to help achieve commercial goals
  • Operations: Identify, evaluate and implement any tools and technology required to deliver successful ABM outcomes

Your background

  • Proven experience working within a Content Marketing/Demand Generation/Campaign marketing function
  • Prior ABM-specific experience with proven success developing programmes targeted at Enterprise accounts
  • Automotive or consumer electronics industry experience a plus
  • Strong written and verbal communication skills, including content and copywriting experience
  • Experience with ABM platforms, marketing automation tools and CRM platforms (HubSpot a plus)
  • Highly motivated and strong attention to detail
  • Results-orientated with the ability to make data-driven decisions focused on business outcomes and ROI
  • Proven experience of working collaboratively with other teams in a kind and conscientious manner

We want to add the best talent to our incredible team, and we want to find you tomorrow. We will do our best to process your application as quickly as possible and come back to you within 2 weeks, as we appreciate communication is key. But we aren’t perfect so do reach out to us for an update.

At Breathe, we believe that having diverse perspectives within our team is an essential part of innovating quickly, thinking from first principles, and expanding our expertise. Ultimately, enabling us to deliver better products to our customers.

We aim to attract, nurture, and retain diverse individuals. Because that’s how we do our best work. And because that’s the kind of world we want to live in.

We welcome and encourage applications from all qualified candidates and are happy to provide the accommodations you need within our recruitment process to enable you to demonstrate your skills. Just let us know what you need.

So, what are you waiting for? Come join us!