Head / VP of Marketing
CO280 Solutions
This job is no longer accepting applications
See open jobs at CO280 Solutions.See open jobs similar to "Head / VP of Marketing" Climate Draft.About the Role
The CDR market is at a crossroads: large companies are beginning to source CDR at-scale for
2030 goals, and global policy tailwinds are favoring CDR market growth. As a member of
CO280’s leadership team and head of marketing, you’ll do whatever it takes to successfully
launch CO280 and our BioDAC CDR into the carbon market, create marketing strategies to
support market leadership, lead generation and revenue growth. You’ll also create and
implement strategies to position us within the pulp and paper industry as the carbon removal
project partner of choice. Finally, you’ll shape CO280’s marketing and communications strategy
into our two key markets (carbon and pulp and paper), building our public profile and brand.
About the Company
CO280 is developing the world’s largest network of carbon removal projects with 10 million
tonnes per year of carbon removal under development. Our projects deliver permanent, high
quality carbon removal (CDR) at a fraction of the cost of other permanent CDR by capturing
biogenic CO2 from pulp and paper mills and storing it permanently deep underground. We’re
selling CDR at scale today for less than $200/tonne. We call this BioDAC. We’re the largest
carbon removal company you haven’t heard of (yet).
We believe BioDAC has the potential to become the world’s first scalable and affordable carbon
removal solution. The pulp and paper industry is the biggest opportunity for biomass CDR, with
approximately 600 million tonnes per year of potential CDR. At CO280, our extraordinary team
partners with pulp and paper companies to finance, own, and operate carbon removal projects
that capture biogenic CO2 from mills, and permanent sequester it in deep saline aquifers. We’ve
created a powerful network of partners including Schlumberger – Aker, Microsoft, JP Morgan
and others to leverage existing capture technology and supply the best CDR solution to the
voluntary carbon market.
Our projects aren’t limited to just environmental impact, we also create jobs in economic
opportunity zones.
We’re backed by well-respected infrastructure and climate venture funds including NGP Energy
Capital, the Grantham Foundation, Toyota Ventures, Carbon Removal Partners, and the
Business Development Bank of Canada. We recently closed a Series A.
Responsibilities
Get our CDR pathway and projects in front of key decision makers at fortune 500
companies such as CFOs to help drive lead generation and revenue growth.
Clarify and build on CO280 brand positioning and lead our launch into the market.
Create and implement marketing strategy; build and execute tactical plans to bring the strategy to life.
Collaborate with the commercial team to create go-to-market strategies and
implementation plans to expand and scale-up CDR sales.
Tell the story of our pathway by translating science and engineering into great content. This could include blog posts, case studies, collaborations with scientists, newsletters, videos, or other creative media.
Communicate the value of our projects and the benefits of working with CO280 to pulp and paper partners.
Work hand in hand with sales and project development on account-based marketing.
Position CO280 as a thought leader at industry events – create a strategy for CDR and Pulp and Paper industry events, and work with our executive team to nail speaking opportunities.
Identify key influencers in CDR and Pulp and Paper. Craft and execute strategies to engage them.
Manage multi-stakeholder processes with external PR and design agencies, external project partners, and internal collaborators.
Manage early social media marketing + channel marketing, particularly LinkedIn.
Activate CDR buyers in creative ways! We want you to bring your creativity and
marketing brain to this job.
Qualifications
7-10+ years of marketing and / or communications experience, as well as familiarity working directly with media and with PR agencies.
Excelling writing and communication skills. You can write great press release, blog posts, and web content. You’re a storyteller and can distill complex concepts into clear content in different voices for different audiences such as sophisticated carbon buyers, executives of pulp and paper companies, and the curious public.
You are collaborative by nature and like coordinating directly with multiple stakeholders to get the best result.
Ability to both set a strategy and execute on it yourself. As the first hire in marketing, you’ll need a track record of hustle and ability to get it done.
You have appropriate technical skills - Ability to manage and update WordPress website, ability to create webinars, PowerPoint design, LinkedIn marketing.
Background in environmental, climate, clean energy, science, or clean tech marketing or communications is a plus, but you’re hungry to learn and to consume and distill industry content.
You have experience bringing products and/or brands to market from the very beginning.
You are a marketing generalist who can lead work streams across the field, but you’re particularly good at product marketing and building a brand.
You are willing to learn + figure things out!
Join our dynamic team in a critical leadership role to radically alter the trajectory of climate change.
To apply for this position, please submit your resume and cover letter using the following format: Name_Position_Document
This job is no longer accepting applications
See open jobs at CO280 Solutions.See open jobs similar to "Head / VP of Marketing" Climate Draft.