As Greenly's operations continue to grow, the need of an Editorial assistant to strengthen our teams becomes more and more evident. Greenly's role is now to educate the market on a large scale, by producing as much content as possible on climate issues, in a wide range of formats.

Reporting directly to Laurent, head of growth & media and Arnaud, our co-Founder and CMO, this role will help us accelerate our notoriety and position ourselves as a reference on the topic.

Further than that, your contributions through this role will play a pivotal role in our mission to create a greener and more sustainable world 🌱

Your missions 🎯

1. Developing editorial angle

• Coordinating schedules to organize interviews with influential figures in the field of ecology as well as ESG/RSE managers from large companies.

• Content innovation: Explore innovative editorial formats to engage audiences and inspire them to climate action.

• Research and validation : Deepen topics by conducting rigorous research and validating information with experts to ensure accuracy and relevance.

• Researching and analyzing the profiles of guests to develop relevant and tailored questions.

• Collaborating with internal teams to define discussion points aligned with Greenly’s values and objectives.

• Feedback and adjustments : Gather audience feedback to continually refine editorial strategy and improve engagement.

2. Content creation

• Data stories : Implement the production and follow-up of data stories, which are in-depth analyses of events from a climate perspective, using data to tell compelling and informative stories.

• Increased production : Increase production of multimedia content, including videos and podcasts, to diversify communication channels and increase audience engagement.

• Stakeholder identification : Identify and engage key players from the general public, experts and companies (particularly CSR managers and ESG experts), to enrich content with diverse and specialized perspectives.

• Strategic collaborations : Partner with organizations and influencers to co-create content that amplifies the reach and impact of climate messages.

3. KPI management and Business Impact

• KPI definition : Establish a clear policy of KPIs to measure the effectiveness of content produced as well as the impact on target audiences.

• Data analysis : Use analytics tools to track content performance and understand target preferences and behaviors.

• Impact on Greenly : Evaluate how the medium contributes to Greenly's business objectives, for example by measuring increased brand awareness and commitment to environmental initiatives.

• Reporting and adjustments : Provide regular reports on performance and propose strategic adjustments to optimize the overall impact of the project.

4. Launching Guest Acquisition Campaigns:

• Implementing communication strategies to attract new guests to participate in our media.

• Participating in the creation of strategic partnerships with companies and influencers in the field of ecology.

5. Leading Greenly's scientific network

• You will be in charge of developing and animating Greenly's scientific network with a view to creating authoritative content.

• Work to exploit Greenly Institute and statistical data to obtain press releases in authoritative journals;