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Marketing Design Lead

Halter

Halter

Marketing & Communications, Design
Auckland, New Zealand
Posted on Wednesday, July 3, 2024
The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Both dairy and beef farmers feed our population and hold the keys to vital climate solutions. At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They’re growing more grass, increasing milk production and/or helping their cattle gain more weight (for beef farming) and improving the health and well-being of their cows.
We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionising farming with Halter. It's changing lives and transforming an industry.
People join Halter because they want to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
About the role
Halter has a unique and bold brand in the Ag industry, plus we have a huge desire to continually experiment and try things.
You’ll be part of an exceptional team that cares deeply about their work and the people they’re doing it with. As the Marketing Design Lead at Halter, you will play a pivotal role in creating visually compelling marketing materials that resonate globally with our target audience of farmers. This individual contributor role focuses on rapid execution and impactful visual storytelling, collaborating closely with our Marketing team to produce diverse materials from static images to dynamic visuals and videos. You will leverage data-driven insights to optimise performance, support fast-paced digital campaigns, and design for large-scale event roll-outs like national Fieldays and regional field days.
You’ll have a real impact on shaping the market perception of Halter, and ultimately the adoption of a revolutionary solution that is changing farmers' lives. Owning and executing impactful creative across multiple mediums gets you fizzed, and you’ll have deep care and curiosity for a beautiful design that drives tangible commercial results.
Reporting to the Marketing team, with very close ties to our Product Design team, there will be no shortage of opportunities to collaborate with and grow from spectacular people, who are as passionate about doing great work as you.

What your day could look like

  • Craft and execute impactful assets that elevate Halter’s evolving brand, and drive commercial results and our expansion in Australia and the United States.
  • Develop assets for events, web, social media, print and digital ads and anything else that needs your help to visually communicate Halter in a meaningful way.
  • Collaborate seamlessly with diverse teams across Halter, actively seeking out feedback and using this to shape and refine your design ideas.
  • Amplify Halter’s brand with bold, authentic creative that resonates deeply with farmers.
  • Dive deep into the world of farmers and agriculture, getting into the headspace of our customers with hands-on research.
  • Partner with performance marketing teams to create data-driven visual assets that support rapid digital campaigns, conducting A/B testing and reporting on performance metrics.
  • Utilise analytics tools to track and analyze the performance of design assets, optimizing based on user engagement and conversion rates.

Who we’re looking for

  • 5+ years relevant design experience at a product-driven technology company, or other consumer-facing team.
  • Experience with the Adobe Creative Suite (InDesign, Photoshop, Illustrator), Figma
  • Proficient in website design, print, advertisements, and multimedia design.
  • Creative problem-solver who can iterate quickly from initial concepts through to beautiful high-fidelity designs.
  • Is curious about Marketing as a function and happy to roll their sleeves up and lend a hand sporadically with initiatives outside of design—we’re still a startup after all!
  • Experience working within Marketing, or designing for marketing teams is a great plus.
  • Additional skills in photography or videography, video editing or motion graphics would be a welcomed bonus.
  • Someone who is a strategic thinker but also loves execution
  • A self-starter, who is eager to get stuck in, internally motivated and cares deeply about doing great work.
  • Approaches problems with curiosity, humility and excitement to learn and grow your skills.
  • A ‘How can we’ mindset that thrives on hard problems and adapts quickly to shifting priorities and varying volumes of work.
  • Views feedback as a gift and positively impacts the team around them.

Why our team loves working at Halter

  • The excitement, risk, and reward of a high-growth technology start-up
  • We are part of shaping a growing, internationally successful, New Zealand technology company
  • The opportunity to work with and grow alongside a dynamic, and highly talented team with diverse backgrounds
  • Opportunity to supercharge your career in a supportive and caring environment
  • Our ideas are truly valued, we are able to move fast, and see our impact
  • Beautiful dog-friendly offices in the heart of Auckland City
  • Delicious snacks available for your day to day flow
  • Our learning and development is important so Halter offers a $1000 self-development budget
  • Our time to recharge is valued, we’re offered wellness leave & unlimited annual leave
  • Plus a competitive salary package to sweeten the deal
Our Office First Approach
We do have flexible working hours and you can work from home when you need to but we encourage our team to be in the office as much as you can.
We have an office-first approach because we would like to keep the opportunity for teams to have spontaneous interactions which in turn has allowed our team at Halter to foster strong relationships. Stronger relationships make it easier to disagree, give feedback, do meaningful work and as a result, be higher performing as a team.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers and culture page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.