Company Overview

Kindred is a rapidly growing, venture backed start-up focused on unlocking the conversion of gasoline vehicles to electric using our technology and scale.

We are marketing folks, technicians, software developers, mechanical engineers, designers, painters, and car lovers. We love a whiff of gasoline and we geek out about the torque provided by electric motors. Above all we believe the world is a better place with vintage cars out on the road.

We strive to create a meaningful workplace at Kindred, which means something different for each of our team members. For some, it’s getting these immortal vehicles on the road. For others it’s the portion of revenue we donate to our local community for every vehicle sold. For many at Kindred, it’s the inclusive work environment we’ve created.

Our cars create joyful experiences for our customers and immense pride for our team. If you can match our passion, values, and work ethic, we want you!

Position Summary

Kindred is looking for a Local Partnerships & Activation Manager to own and execute hands-on, tactical promotion and activities across Northern California. This role is highly field-oriented and ideal for a relationship-driven sales leader who thrives in live environments, loves building partnerships, and is energized by turning local experiences into measurable sales results.

You will be the face of Kindred in the region—bringing our vehicles directly to potential customers through events, partnerships, pop-ups, and immersive experiences—while working closely with our national marketing and events team to scale what works.

The key to success in this role will be leveraging your outstanding interpersonal skills, enthusiasm for what Kindred is doing and an innate ability to create positive, long-lasting relationships with partners throughout northern California. These partnerships must yield opportunities to expose Kindred vehicles to new customers and generate future sales.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Own and execute tactical direct-sales initiatives focused on the Northern California market, tracking leads through qualification, engagement, and close to ensure consistent conversion and accurate forecasting
• Identify, secure, and activate local events where Kindred vehicles can be displayed to generate leads and close new sales
• Establish and manage event and commercial partnerships with local clubs, golf courses, hotels, and businesses to access aligned customer communities
• Collaborate with the national marketing and events team to develop assets and programming for a scalable pop-up / mobile event kit that can integrate seamlessly into existing local events
• Personally support and staff local marketing and sales opportunities, including vehicle displays, test drives, and experiential activations
• Develop and operate an event and experience program that brings local prospects and partners to Kindred HQ on a regular basis
• Track leads, conversion, and performance metrics from events and partnerships, continuously refining the approach to maximize ROI
• Serve as a regional brand ambassador, delivering a premium, relationship-focused customer experience at every touchpoint

Minimum Qualifications (Knowledge, Skills, and Abilities)

• 3-5 years of proven experience in direct sales, field sales or field event and activation management in premium automotive or luxury retail environments
• Proven track record driving experiential marketing, or event-driven customer acquisition in a startup environment
• Strong ability to build and maintain local partnerships and community relationships
• Comfort working independently in the field while collaborating cross-functionally with centralized teams
• A hands-on mindset—you’re equally comfortable planning an event and showing up to run it
• Excellent communication and interpersonal skills, with a natural ability to engage and influence in person
• High energy, strong organizational skills, and the ability to juggle multiple initiatives at once
• Willingness to travel frequently within Northern California and work evenings/weekends as needed for events

Desired Skills

• Passion for or experience in the classic, collector and luxury vehicle segments
• Passion and experience for engaging employees at all levels to drive business results

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Walking, sitting, standing, bending, and stooping. Lifting, carrying, or pushing/pulling supplies, materials, equipment and/or items weighing up to 35 pounds. Clean and well-organized unconditioned shop environment. The noise level in the work environment is usually moderate but at times requires ear plugs, use of eye protection, and/or occasional use of a respirator.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.