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Sales Director - Food Service

Meati Foods

Meati Foods

Sales & Business Development
Boulder, CO, USA
Posted on Saturday, April 20, 2024

The Role:

The Director of Food Service will plan and manage the execution of sales plans for food service and related business on a regional and national scale, and in line with the department’s annual and long-range business plans and sales and profitability goals.


  • Establish quarterly goals and objectives and assess performance
  • Develop and manage key food service brand partnerships as well as relationships with large broadline distributors and redistributors including Sysco, US Foods, Performance Food Group and DOT Foods.
  • Strong food service relationships across channels including deep experience with Quick-Service/Fast Casual restaurants (QSR’s).
  • Source, evaluate, and select a network of distributors, assessing credit worthiness, warehousing and shipment capabilities, and overall business practices
  • Foster and manage relationships with distributors
  • Develop and manage relationships with key foodservice accounts to assist them in creating consumer demand at the store level
  • Work with food service distributors and brokers and the marketing department to design creative merchandising and promotional programs tailored to customers
  • Collaborate with the Sales team to develop overall sales strategies, annual business plans, and operating budgets
  • Develop annual sales forecasts and prepare weekly analyses and reports that monitor and analyze sales activity and market trends
  • Conduct quarterly and/or annual business reviews with key customers
  • Assess and pursue opportunities for development of new business within the assigned region
  • Provide ongoing education to brokers, distributors, and chains regarding product categories, programs, and promotions
  • Negotiate, approve, and manage broker contracts, including commission schedules and performance standards


  • Bachelor’s degree emphasizing Sales or Marketing, or equivalent business experience is required
  • 5+ years’ food service sales experience
  • Must have experience with branded partnerships in foodservice
  • Will ideally have experience working within the dessert and/or snack food service segment
  • Must be capable of working with key chains in the branded food service segment.
  • Previous experience in selecting and managing food service brokers and distributors is required
  • Strong experience in the development of annual business plans, sales forecasts and reports, and budget management
  • Ability to travel 50%

**Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Meati we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.**

The base salary range for this role is $140,000 - $180,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity! Actual compensation may vary based on skills, experience, and location.


  • Medical, Dental, and Vision insurance at no cost to the employee (for employee-only coverage)
  • 401K with company match
  • Generous Paid Time Off (PTO) and Floating Holidays
  • Monthly reimbursements for personal health and wellness expenses
  • Mental health programs at no cost
  • Parental Leave, Short-Term & Long-Term Disability coverage, and AD&D

Equal Employment Opportunity: Eat Meati™ is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

At Meati, we are committed to the highest quality and food safety standards. We expect our employees to comply with all relevant FDA requirements and external certifications (e.g. Kosher, Halal, etc.), where applicable.

About Eat Meati™

Based in Boulder, Colorado, Eat Meati™ is on a mission to build Good Energy™ from the ground up. We work closely with Mother Nature to cultivate the complete protein she intended — one that’s been the root of our living world for millennia. We’re connecting and empowering eaters everywhere to evolve energetically. We believe food should be simple, clean, and of course, delicious, which is why grow and nourish our mushroom root to create nutrient-rich, whole food protein everyone can enjoy. Get to know more about Meati™ at meati.com.

Our team is passionate about making the world a better place through good health and wellness, positive climate impact, and equitable access to nutrition around the world. This passion translates into the culture of our office, making Eat Meati™ a lively, enjoyable, innovative, and inclusive place to work. This is an exciting time to be a part of the Meati™ team and the growing plant-based meat category.