Director of Product Marketing
Marketing & Communications, Product
Richmond, CA, USA
Posted on Thursday, January 11, 2024
Moxion is a vertically integrated manufacturer of all-electric mobile power and energy storage solutions. We have developed commercial-scale, powerful, silent, and emissions-free mobile battery stations that are designed to replace traditional diesel generators in most applications today. We’re pioneering mobile energy storage technology, leveraging vertical integration and a software-enabled service model to deliver last-mile electrification for our customers and communities. The Moxion team is a passionate group of humans who care about the environment and disrupting the diesel economy. Come build the first distributed utility with us, propelling the biggest energy transformation of our lifetime.
As the Director of Product Marketing, you will play a pivotal role in shaping our product's success by creating and executing comprehensive marketing strategies. You will collaborate closely with cross-functional teams, including product management, sales, and creative teams, to ensure our products meet customer needs and achieve market dominance. Your expertise will be instrumental in driving awareness, demand, and revenue growth.
What you'll do:
- Product Strategy: Develop and execute product marketing strategies that align with overall business objectives and product roadmaps
- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive insights, using this information to inform product positioning and messaging
- Product Positioning: Define and communicate the unique value proposition of our products, ensuring they resonate with target customers
- Messaging and Content: Create compelling and differentiated product messaging, content, and collateral, including presentations, whitepapers, case studies, and more
- Go-to-Market Planning: Lead the development and execution of go-to-market plans for new product launches, working closely with cross-functional teams to ensure successful market entry
- Sales Enablement: Provide sales teams with the tools, training, and resources they need to effectively sell our products, including product training materials and competitive analysis
- Customer Insights: Gather and analyze customer feedback and market data to make data-driven recommendations for product improvements and enhancements
- Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive demand and customer engagement
- Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and regularly report on progress to senior management
- Team Leadership: Build and mentor a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement
Skills to be successful:
- Bachelor's degree in marketing, business, or a related field; MBA preferred.
- Proven experience (6+ years) in product marketing
- Strong understanding of marketing principles, strategies, and tactics
- Exceptional communication, presentation, and writing skills
- Demonstrated ability to lead and inspire cross-functional teams
- Proficiency in market research, competitive analysis, and data-driven decision-making
- Track record of successful product launches and revenue growth
- Experience with marketing automation and CRM tools
- Analytical mindset with the ability to interpret data and make strategic recommendations
- Strong organizational and project management skills
Moxion is committed to the principle of pay equity – paying employees equitably for substantially similar work. Compensation displayed is a range. Maximum amounts are reserved for those candidates that exceed all experience and background requirements. We reserve the right to offer compensation based on level of experience. Moxion has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay within the San Francisco Bay area. If you live outside that region, the range is subject to change.
Base pay is one part of our total compensation package and is determined within the range provided above. This provides the opportunity to progress as you grow and develop within a role.
At Moxion you get
Health, dental, and vision coverage, 401K, PTO, competitive equity & compensation packages, free lunch, coffee, and snacks onsite, free tax advisory services, access to Mountain Hardware, Columbia, Sorel, & Prana employee stores and discounts, company swag, and parental leave program.
People are at the core of Moxion’s values. We care about growth for our people and team, and this translates to an open and transparent culture. Moxion believes that diversity is as core to our business as the underlying products and technology we’re developing. Diversity in people leads to diversity of thought and different perspectives to draw from, often resulting in a new or unique way of approaching or solving a problem. Diversity drives innovation.
Moxion is looking for candidates who identify with different races, religions, national origins, age groups, genders, or gender identities, and we don’t discriminate against marital status, physical or mental disability, health or medical conditions, military and veteran status, genetic information, and other classifications that may or may not be protected by law. If you can bring a unique perspective or experience to our company, please apply.
Moxion is committed to the full inclusion of all applicants. If reasonable accommodation is needed to participate in the job application or interview process, please let our recruiting team know or email HR@moxionpower.com