Director of Marketing - London or Stockholm
Normative.io
Director of Marketing - London or Stockholm
Director of Marketing
Shape the Future of Carbon Accounting at Normative.io
At Normative, we're on a mission to accelerate the transition to a net-zero world. We provide science-based carbon accounting software and tailored advice from net-zero experts, empowering companies to reduce their carbon footprints.
Normative is on a mission to drive meaningful climate action, and with strong backing from top investors, we’re seeking a Director of Marketing to lead our next chapter of growth
Your role
As Director of Marketing, you will play a pivotal role in shaping Normative’s global impact. You will as a member of the leadership team be responsible for defining and executing our marketing strategy to drive lead generation, optimize performance marketing, and build out our strong brand awareness. Your leadership will directly influence the company’s growth trajectory and market positioning.
Working closely with our CEO, leadership team and key experts/functions, you will develop strategies to pioneer new markets, refine our go-to-market (GTM) approach, and position Normative as a global leader in carbon accounting. The marketing leader we look for is driven by spending their day between strategic and hand-on work with a consistent strive for results.
What you will do
Define and execute, by partnering with cross-functional leaders, a clear, impactful marketing strategy aligned with company growth objectives
Inspire, grow and, from the front, lead a high-performing marketing team capable of executing across all marketing disciplines.
Develop and execute scalable demand-generation strategies, optimizing and partnerships, while leveraging data to maximize performance marketing ROI, boost conversions, and drive pipeline growth.
Stay ahead of market trends, customer needs, and competitive dynamics, driving innovation through new technologies, channels, and marketing approaches
Build and evolve a strong, differentiated brand that resonates with our target audience, aligns with our vision, and is reinforced through thought leadership, PR, events and content marketing strategies.
What You Bring
Proven experience as a marketing leader, leading a team of several marketing disciplines
Deep understanding of SaaS go-to-market strategies, customer acquisition, and retention metrics.
Expertise and track record of successfully growing lead generation in a growing Saas-business
An clear willingness, and ability, to spend your days mixed between hands on and strategic work
Strong analytical mindset with the ability to leverage data to make informed decisions.
Excellent internal, external and stakeholder management skills, with the ability to align marketing initiatives with broader business goals.
Location
Normative operates on a hybrid remote model with offices in Stockholm, Copenhagen, and London. For this role you can be located in either our London or Stockholm office!
At this time we are not able to offer relocation or VISA support for this position.
Benefits
Market-based salaries and annual merit-based salary reviews
Opportunity to participate in our company equity scheme
30 days/year of paid vacation + up to 2 additional days off
Pension and parental leave
1 wellness hour per week
Social and team-building activities (off-site, after work, winter/summer parties)
An opportunity to make a real positive impact on the world
A friendly, supportive, quickly-moving and humble working culture
How to Apply
We adopt a continuous selection process, so please make sure to apply with your CV in English.
Our interview process consists of 4 stages:
1. Screening interview with the Talent Acquisition team
2. First interview with our CEO
Online Personality & Logic assessment
3. Practical Case Interview with members of the Leadership team
4. Cross-functional interview with Product & Sales Leadership
We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.
Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.
About Normative
The world has witnessed exponential economic growth, and with it an exponential rise in greenhouse gas emissions. Now is the time for exponential climate action.
We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.
Director of Marketing - London or Stockholm
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