Oroeco is founded on the premise that it should be easy, fun, and rewarding to track how our everyday purchases, investments, and lifestyle decisions link up to our core values. We started as a group of friends, frustrated by the lack of information out there to help us sort out small improvements from big decisions. We didn't want to be activists or full-time volunteers for a cause, we just wanted to vote with our wallets and how we lived our lives. And we wanted to find fun ways to get our friends, family, and big companies to do the same.