Director of Software and Firmware Development
Reach
Redwood City, CA, USA
Posted on Aug 20, 2025
At Reach, we are delivering technologies to enable the long-range, wireless transfer of power. We believe wireless energy can be as liberating for power systems as WiFi was for data systems, and are busy creating the energy infrastructure that will one day replace the aging electrical grid. We have raised funding from top tier VC's, have real world customers deploying our technology, and are continuing to build out the exceptional team that is making our vision a reality.
The Position
You will lead a group of embedded and Fullstack engineers developing our state-of-the-art wireless power delivery system. Your technical know-how, innovation and managements skills are key to designing cutting edge products in a fast-paced environment. You will work with other leaders to define and execute our roadmap. This position requires system thinking and strong planning and integration skills of a complex first of its kind system as well as the experience of managing a team of experts from concept through implementation and integration with hardware and RF components.
Key Position Responsibilities
- Lead a team (12) of firmware and software engineers to deliver products from concept to mass production.
- Manage priorities and allocate resources in a complex environment of mixed feature and concept explorations and product implementation.
- Collaborate with project managers and contribute to project planning for your team.
- Lead, collaborate and contribute to new concept development. Partner with Product and architects to contribute to innovation and roadmap development.
- Set coding and documentation standards.
- Supervise implementation and integration. Set quality targets.
- Drive and manage the development of tools and procedures to support product manufacturing.
- Collaborate with hardware and RF, teams to meet product specifications.
- Develop documentation and processes to ensure high product quality in conjunction with an effective development process.
- Lead the development of system test plans.
Qualifications
- Computer Science or Embedded Systems Degree (Masters preferred).
- 7–10-year experience in Embedded firmware and / or Fullstack development.
- 5–10-year experience in management of code development for hardware products.
- A system thinker that can define a guide a platform definition and design.
- Work experience with the design process (Agile and Waterfall) from concept through board development and system integration for volume production.
- Hands-on experience with bring up and troubleshooting of boards and systems.
- Design experience integrating RF, MCU interfaces, and communication systems.
- Strong experience in development with ARM and other RTOS or baremetal MCUs.
- Experience is developing, managing and testing some or all of the following: Bluetooth, BLE, Wi-Fi, power management, I2C, SPI, JTAG, UART, USB, battery charging, networking, cloud applications.
- Work experience is design and implementation of security for hardware products.
- Ability to work cross‐functionally.
- Strong proven interpersonal and communication skills.
- Results and deadline driven.
- Able to work independently with little direction and multi‐task.
- Takes great pride and ownership in developing products.
Nice-To-Haves
- Experience working with RF engineers.
- Experience managing ML engineers.
Reach - Who We Are
Reach is a pioneer in a new frontier of technology. Born out of MIT, incubated in YC, and developed in an "office space" that was once the oven of a cookie factory, we are a group of curious, passionate, and creative problem solvers, and we approach our work with vigor and humility.
Much has changed since our cookie factory days, but our core philosophies have remained. Decisions are made quickly, meetings and politics are kept to a minimum, and everyone here does high-visibility work that has considerable influence on our product and company. We have weekly team lunches, quarterly offsite company events, and often spend time together outside of work bicycling, rock climbing, playing music, and hosting happy hours.
We highly value diversity at our company - in not only professional capabilities and experience, but also in personal interests, schools of thought, musical tastes, and walks of life. We prioritize inclusivity, and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.