About River:

River is an electric vehicle company building multi-utility scooters. At River, we’re building scooters of tomorrow for the ambitious youth of today. Because we believe people only need two things to achieve success: the desire to make it to the top, and the means to get there.

With our flagship product River Indie, SUVofScooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success. We are backed by marquee international investors - these are mobility focused funds backed by Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC and Maniv Mobility.

Key Responsibilities

Media Relations & Storytelling

Build and maintain strong relationships with journalists, editors, influencers, and key media stakeholders across business, automotive, tech, and consumer verticals.

Create and execute communication and public relations strategies for the brand and its products.

Pitch stories proactively and respond to inbound media queries in a timely, strategic manner.

Draft and distribute press releases, media advisories, and statements.

Identify newsworthy hooks and trends to insert River’s narrative in earned media spaces.

Work with external agencies and vendors as the single point of contact.

Content & Communication

Develop high-quality content such as press releases, FAQs, briefing documents, spokesperson messaging, op-eds, speeches, and award entries

Assist in preparing media kits, talking points, and product communication for launches and briefings

Create and maintain a dynamic media coverage tracker with sentiment analysis and reporting

Campaign & Event Support

Collaborate with marketing to plan and execute media activities around product launches, store inaugurations, expos, and partnerships

Manage press attendance and media coordination for all key River events

Lead end-to-end PR campaign planning and execution, including agency management when applicable

Reputation & Issues Management

Monitor media, industry trends, and potential PR risks

Contribute to reputation management strategies and crisis communication plans

Work with internal teams to ensure consistency and accuracy in all external communication

Ideal Candidate

3–4 years of full-time experience in PR or corporate communications, preferably in automotive, consumer tech, mobility, or high-growth startups

Strong network of media contacts in national, regional, and digital media

Experience writing and editing content across formats—press releases, briefing docs, bylines

Bachelor’s or Master’s degree in Mass Communication, Public Relations, Journalism, Media Studies, or a related field

Ability to manage multiple stakeholders and work under tight deadlines

Proficiency in handling PR campaigns from concept to execution

Comfortable working with data and using tools like Meltwater, Cision, or similar for media tracking

Willing to work on-site 5 days a week

Experience working with or managing PR agencies

Understanding of the Indian electric vehicle landscape and regulatory ecosystem

Familiarity with regional and vernacular media handling (especially North India)

Experience working on product launches, founder profiles, and corporate storytelling