Regional Manager, Spaces



Job Description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 


As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

Role Summary

Rivian is seeking a seasoned leader who desires the challenge of a new business and the excitement of building something from the ground up. You will be at the core of developing and scaling Rivian's sales and customer engagement strategy through our retail footprint. You are the ultimate brand ambassador and accountable for creating a highly productive environment in which customers have a meaningful and memorable experience, employees are motivated and engaged, and the business performs and thrives. You understand the importance of engaging with and building the Rivian community through our retail locations and will partner with programming teams to design, implement, and execute local events and activations.  


You live and breathe retail and have a passion for people, leading teams and producing strong results. You coach, educate and empower your team to create an elevated and best-in-class customer experience. You are a strong coach and mentor to all your direct reports both on and off the floor, taking pride in always knowing your teams and understanding their goals, both personal and professional. You will partner with location Managers to ensure effective implementation of brand culture and business initiatives at the site and regional level. You will work strategically to ensure operational excellence and deliver results across your region. Most of all, you will lead by example and inspire your team to live Rivian’s mission. 


  • Ensure that the Rivian retail customer experience is best-in-class across your region: authentic, engaging, educational and aligned with Rivian’s core values and culture 
  • Deploy Rivian’s Sales and Customer Engagement strategy throughout your region, generating demand and connecting with the broader community 
  • Export Rivian’s culture and values to our retail locations, teams, and customers, and ensure they are reflected in our operations, across all managers and team members 
  • Uphold the operational framework, best practices, and playbooks to deliver the best experience possible to our customers and team 
  • Lead all Retail Managers and locations in your region to ensure they are driving positive results, both financially and culturally 
  • Develop Managers within your region as best-in-class leaders, while ensuring they are actively developing their teams  
  • Own, track, and deliver on Key Performance Indicators (KPIs), ensuring the location teams are invested in the related company-wide strategic objectives  
  • Collaborate with the Retail Operations and Programming teams to plan and execute activations, events, and strategies that drive brand awareness, traffic, product education, lead generation, demand generation, retention, and conversion 
  • Proactively recruit talent into our retail locations, ensuring a strong talent pipeline 
  • Ensure all retail teams within your region are invested in retail, sales and customer engagement, and company-wide strategic and brand objectives 
  • Clearly and consistently communicate goals to your teams, linking these goals to individual location and employee performance  
  • Establish a constructive feedback loop between field teams and HQ, regularly recaping the Voice of Field and Voice of Customer:  
  • Inform retail leadership and the business through regular reporting on Key Performance Indicators (KPIs) and feedback from the field 
  • Analyze and evaluate reports and data to identify ways to maximize sales and bolster KPI’s 
  • Regularly visit and spend time in all locations within your region, as well as in your market, to evaluate and enhance performance, identify trends, and network 
  • Manage operations in alignment with the financial plan, including revenue plan, payroll budget, and overall store P&L 
  • Lead the implementation of processes that allow retail associates to seamlessly move a customer through the ownership funnel with the help of the digital commerce platform and CRM tools (including accessories and branded merchandise sales)  
  • Partner with retail Managers to ensure the staffing model is aligned with demand / traffic, to maximize efficiency and deliver a best-in-class customer experience  
  • Ensure all locations within your region maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures 
  • Have a keen sense for visual merchandising and store cleanliness and relentlessly uphold retail presentation standards, ensuring our Retail locations always look and feel premium 
  • Coach and assist Managers with all fiscal responsibilities, including staffing, budgets, P&L and managing payroll  
  • Act as a liaison and connection between the retail locations, Managers, their teams, and the HQ teams 
  • Support new location openings, working closely with the retail HQ team to execute the site turnover, product load-in, visual merchandising, recruiting, hiring, training and onboarding and all other opening activities as needed 
  • Effectively provide feedback to any team member, on any task, to maintain successful operations of the store and uphold a premium customer experience 
  • Partner with the local team leads and HQ team to create and facilitate regionalized marketing activations, programs and events focused on engaging with and building the Rivian community through our retail locations 
  • Support various community events, site openings, remodels, pop-ups, and special events as needed 
  • Pitch and implement special projects aimed to drive continuous improvement across the organization 
  • Take on additional projects, duties and assignments as required and/or by request from the retail leadership 


  • 8+ years in retail leadership, including multi-unit management, preferably in a Direct-to-Consumer business model 
  • Proven ability leading and developing a team of high-level retail managers  
  • At least 21 years of age   
  • High School Diploma or GED required; Bachelor’s degree preferred 
  • Ability to work a flexible schedule including nights, weekends and/or holidays; ability and willingness to travel up to 75% based on business needs 
  • Extensive experience with P&L, POS and CRM software 
  • Expertise in human resources, including recruiting, hiring, onboarding, payroll, and performance management  
  • Must have a valid driver’s license in the state of residence that you will be driving/operating a vehicle (or state that you are commuting daily to/from) and possess an exceptional driving record; If driver’s license isn’t in the appropriate state, you must be eligible to obtain one within the first 60 days of employment  
  • Ability to obtain and maintain local sales licenses if applicable in your state 


  • Excellent written and verbal language skills in English, additional languages a plus 
  • An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community 
  • Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity. 
  • Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment. Outstanding verbal and written communication required 
  • Skilled use of project management tools and well versed in memo and presentation building; Confluence, Smartsheet, and MS Office suite. 

Physical Requirements  

  • Willingness to work in various working conditions including being in a full service retail center or unpredictable weather conditions 
  • Physical exertion may be required to perform occupational tasks (sitting up to 2 or more hours at a time, standing for up to 8 or more hours a day, walking, bending, kneeling, laying, twisting, carrying, reaching, stretching, pushing, pulling, and lifting up to 50 lbs). 
  • Frequent use of hands for purposes of grasping and using tools correctly, entering data, writing communications, or calling customers or internal partners 
  • Strong understanding of written and spoken English 
  • Ability to see, read and interpret documents such as governmental regulations, safety rules, operating and maintenance instructions or schematics 

Pay Disclosure

Salary Range for California Based Applicants: $150,000 to $173,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary:
Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. 

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.


Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. 


Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. 


Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.  


Please note that we are currently not accepting applications from third party application services.

Subscribe to learn about our latest news, updates and adventures.