Retail Field Marketing Lead



Job Description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 


As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

Role Summary

Rivian is seeking a Retail Field Marketing Lead who desires the challenge of driving awareness and the excitement of building community in new markets. You will lead the execution of community events and marketing activations at [Location Name] and in your local market, ensuring the delivery of a best-in-class experience for all. As a Retail Field Marketing Lead, you are based at one of Rivian’s flagship retail locations and accountable for effectively designing and implementing Rivian’s local marketing and community strategy to achieve brand objectives in your market. 


To be successful in this role, you must have a deep curiosity for experiential marketing objectives and apply a customer-first approach to your work. You thrive working within a retail location and are equally at-home out in the field, interfacing with customers and our community in the wild. You are successful in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. You are results driven and demonstrate an understanding of how each interaction supports the broader customer and employee experience. 


  • Lead the design, implementation and execution of community events and marketing activations at Rivian retail locations and in the surrounding area, focused on driving qualified traffic to the space, increasing awareness, and authentically building the Rivian brand 
  • Responsible for concepting and executing location specific experiential activations, educational programs, and supporting marketing tactics aimed at creating authentic and genuine connections between the local community, Rivian customers, owners, and fans  
  • Own the identification of local partners and help develop a local network of community leaders, content creators, artists, athletes and non-profits that align with Rivian’s vision and the objectives for the location 
  • Oversee the onsite and offsite execution of all activations and marketing programs for your location 
  • Own the process for ensuring all activations and events achieve brand and program objectives and strongly align with Rivian’s mission 
  • Responsible for building and executing the run-of-show for all events  
  • Ensure all activations and programs are prepared for, including creating and communicating the workback calendar and run of show and coordinating internally, cross-functionally, and with external partners 
  • Maintain a thorough understanding of all activation content, required equipment, materials, and logistics 
  • Transport participants and gear to and from activity locations, using sound judgment and decision-making to mitigate risks and provide a consistently high level of service and hospitality  
  • Keep a pulse on the Rivian community, regularly surfacing Voice of Customer feedback 
  • Identify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations   
  • Maintain a strong knowledge of all retail tools, including POS (Point of Sale), CRM, and configuration resources and actively leverage these platforms to generate leads and enhance customer experience  
  • When required, support general retail supervisory duties, including store opening and closing, team coaching, customer experience, product education, demo drives, and demand generation when not actively supporting marketing and events 
  • Perform day-to-day operational duties, including event production and support, BOH upkeep, food & beverage support, shipping and receiving duties, general space upkeep, cleaning duties, and building or maintaining visual displays as necessary  
  • Support various remote community activations, store openings, remodels, pop-ups, and special events as needed  
  • Maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures  
  • Take on additional projects, duties and assignments as required and/or by request from the retail leadership


  • Bachelor’s Degree or equivalent experience and 3+ years’ experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brand  
  • At least 21 years of age 
  • The ability and willingness to travel regularly, up to 70% of the time, including driving to various worksites 
  • Ability and availability to support experiences and events on nights and weekends 
  • Ability to support onsite event production, including lifting heavy equipment and standing for long durations 
  • A passion for bringing people together around common values and shared passions 
  • Proven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiences 
  • Energetic, enthusiastic, and engaging customer interaction style 
  • Ability to understand and articulate concepts in the technology and automotive space 
  • Resilience and ability to overcome objections using active listening and critical thinking 
  • Ability to multi-task while providing exceptional quality of work 
  • Ability to learn quickly, thrive in a fast-paced environment and adapt to changing timelines 
  • An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community 
  • Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do 
  • Solve problems and overcome challenges with creativity and ingenuity 


  • Excellent written and verbal language skills in English, additional languages a plus 
  • An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community 
  • Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity. 
  • Ability to obtain and maintain local sales licenses if applicable in your state  
  • Ability and willingness to work weekends, evenings and holidays with willingness to travel to various retail locations when required 
  • Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment. Outstanding verbal and written communication required 

 Physical Requirements  


  • Willingness to work in various working conditions including being in a full-service retail center or unpredictable weather conditions 
  • Physical exertion may be required to perform occupational tasks (sitting up to 8 or more hours at a time, standing for up to 8 or more hours a day, walking, bending, kneeling, laying, twisting, carrying, reaching, stretching, pushing, pulling, and lifting up to 50 lbs). 
  • Frequent use of hands for purposes of grasping and using tools correctly, entering data, writing communications, or calling customers or internal partners 
  • Strong understanding of written and spoken English 
  • Ability to see, read and interpret documents such as governmental regulations, safety rules, operating and maintenance instructions or schematics 

Pay Disclosure

Salary Range for New York City Based Applicants: $116,000- $134,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).


Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. 

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.


Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. 


Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. 


Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.  


Please note that we are currently not accepting applications from third party application services.

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