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Web Analyst II



Belgrade, Serbia
Posted on Tuesday, June 4, 2024

Job Description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

Rivian’s consumer web applications team owns the website's digital experience. We seek a talented Data Analyst with expertise in BigQuery, GTM, GA4, and advanced SQL skills to join our team. The ideal candidate will have experience in creating comprehensive dashboards and connecting various data sources. In addition to data analysis, the candidate should be well-versed in web tracking methodologies, particularly with Google Tag Manager, Google Analytics 4, and E-commerce tracking.


- Partner with Product & Engineering to understand questions that need to be answered and transform them into structured KPIs leveraging qualitative and quantitative data sets

- Analyze product performance, trends, feedback and behaviors of employee and customer facing digital service products to identify opportunities for improvement

- Conduct in-depth data analysis utilizing BigQuery, SQL, and Google Analytics to extract actionable insights

- Develop informative dashboards and reports for internal stakeholders that tell stories using data to drive enhancements to digital products

- Manage web tracking implementations using Google Tag Manager for enhanced data collection and analysis

- Monitor and optimize website and digital marketing performance through Google Analytics tracking

- Conduct ad-hoc data analysis to provide quick analytical support, uncover trends, or identify patterns and opportunities for optimization


- Bachelor's degree in business, Data Science or other related field

- At least 4+ years of experience in data analysis, digital transformation, or related roles

- Extensive expertise in Google Analytics and strong data analysis skills

- Proven examples of simplifying complex data sets, research results, and analytical findings for consumption by Leadership teams

- Experience with other data analytics and visualization tools such as Google Looker Studio, Tableau, or Power BI is a plus

- Hands-on experience in implementing clicks tags, conversion tags / pixels & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues

- Excellent communication and collaboration skills

- A genuine love of brands that are focused on positive impact, high quality products, and efficient operations

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.