Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Rivian is seeking an experienced and highly organized Lead Producer, Retail Events – West to own the planning, execution, and optimization of Marketing led retail events and programming across the Rivian’s priority markets in the western US region. This role is responsible for delivering consistent, high-quality, customer-facing experiences across Rivian’s priority markets, flagship locations, and community-driven programs within the region.
Reporting to the Senior Manager, Event Production, this role acts as the regional point of ownership for Retail Brand Events, Retail Partnership Events, Retail Exhibitions, and Local Community Events. The ideal candidate is a strategic producer with strong regional awareness, exceptional execution skills, and the ability to manage multiple concurrent programs while maintaining brand and experience standards.

Regional Ownership & Leadership

• Own end-to-end production of all retail events across the west region, serving as the primary point of accountability for planning, execution, and post-event performance
• Translate national retail event strategy into regionally relevant, market-specific execution
• Partner closely with regional Retail Operations, Field Marketing, Sales, CX, and Community teams to ensure alignment on goals, staffing, and customer journey
• Act as the escalation point for regional event issues, risks, and live decision-making

Event Planning & Production

• Lead the development of event briefs, timelines, staffing plans, and production schedules for regional retail events
• Manage venue coordination, permits, vendors, agencies, and production partners across the region
• Own regional event budgets, forecasting, spend tracking, and reconciliation in partnership with the Senior Manager
• Develop and maintain detailed event documentation including run of show (ROS), contact sheets, risk plans, and production checklists
• Ensure all events align with Rivian brand standards, retail SOPs, and safety requirements

Event Execution

• Lead onsite execution for high-visibility and high-complexity retail events across the west region.
• Oversee setup, live operations, and breakdown for retail activations, drive experiences, store events, and community programs.
• Train and manage onsite staff, vendors, and partners to deliver consistent, premium customer experiences
• Solve problems in real time with composure, creativity, and sound judgment
• Travel throughout the western US to support retail events as required

Measurement, Optimization & Reporting

• Track and report on regional event performance, including attendance, engagement, lead capture, and conversion
• Deliver timely post-event recaps with insights, learnings, and recommendations for improvement
• Identify trends and opportunities within the west market to inform future retail event strategy
• Share best practices and market learnings with the broader Retail Events team
• Team & Cross-Functional Collaboration
• Provide day-to-day guidance and oversight to supporting producers, coordinators, and temporary staff within the region
• Collaborate with other regional Lead Producers to ensure consistency and knowledge sharing across markets
• Uphold and evolve production SOPs and workflows established by the Senior Manager

• Bachelor’s degree in event management, marketing, communications, or a related field
• 7+ years of experience producing retail, field marketing, or consumer-facing events
• Proven experience managing multi-market or regional event portfolios
• Strong understanding of retail environments, customer experience, and market-level execution
• Exceptional project management, organizational, and communication skills
• Comfortable leading live events and making real-time decisions under pressure
• Strong financial discipline with experience managing regional event budgets
• Willingness to travel frequently throughout the west region and work flexible schedules

The salary range for this role is $112,100 to $140,100 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 3/9/26.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.