Product Lead

Who we are:

Shift EV is a fast-growing electric vehicle technology company, based in Cairo, Egypt. Our vision is to accelerate the adoption of electric vehicles in Egypt and the region by developing state-of-the-art electric drivetrain solutions. You will work with world-class technology veterans from MIT, the University of Grenoble, Intel, and Corning to build a venture with transformative potential.

What we’re looking for:

We are looking for a strategic, data-driven product professional with experience in market analysis, product strategy, and cross-functional collaboration. Skilled in identifying opportunities, defining product requirements to deliver high-quality products that align with market needs and

What you will do

Pricing & Product Strategy

-Conduct comprehensive market mapping to identify market segments, addressable volumes, and growth opportunities both locally and internationally.

-Define the "go-to" product by analyzing market needs, competitive landscape, and customer requirements.

-Develop and implement pricing strategies based on market data, customer behavior, and competitive benchmarks to optimize profitability and market positioning.

-Assess Customer Willingness to Pay and align pricing structures with market expectations, product value, and company profitability goals.

-Create detailed Product Requirements Documents (PRDs) to outline key features, functionalities, and development priorities in alignment with product strategy.

-Develop a comprehensive product and pricing roadmap that supports the company’s strategic objectives, revenue growth, and long-term goals.

-Continuously monitor market trends and pricing dynamics to identify opportunities for improvement and maintain a competitive edge.

Cross-Functional Collaboration

-Work closely with the Sales Team to gather insights on customer needs, identify challenges in selling the product, and optimize the sales approach by developing a clear Ideal Customer Profile (ICP).

-Partner with the Engineering Team to assess the technical feasibility and lift required for product development, ensuring PRDs are clearly communicated and prioritized effectively.

-Collaborate with the Aftersales Team to ensure high product quality, address customer feedback, and proactively upgrade the product post-launch.

-Act as the central point of communication between all teams, ensuring alignment on product goals and execution.

Who you are

-3 years of proven experience in product strategy, market analysis, and product roadmap development.

-Strong ability to collaborate with cross-functional teams (Sales, Engineering, Aftersales).

-Expertise in defining product requirements and aligning them with business objectives.

-Solid understanding of pricing strategies, customer needs, and market trends.

What to expect from us:

-A startup where your work and contributions really count, growth-opportunity in a variety of skills and career directions.

-Shift EV is an equal opportunity employer and promotes diversity.