About Sightline Climate

Sightline equips customers with the actionable intelligence needed to compete and win in the transition that is rapidly transforming the energy, transport, and industrial sectors. By combining comprehensive project, funding, and partnership data with expert insights and advanced tools, Sightline empowers investors, corporates, and governments to navigate the complexities of the transition and capitalize on new opportunities. Sightline Climate also produces CTVC, the industry-leading newsletter read by 60,000 climate leaders.

Notable clients include Southern Company, BHP, Galvanize Climate Solutions, the US Department of Energy and HSBC.

Sightline Climate also produces CTVC, the industry-leading newsletter read by over 70,000 climate leaders. For more information, visit www.sightlineclimate.com

About the Role

We are looking for an experienced B2B Growth Marketing Manager to join our growing team. The Growth Marketing Manager will be responsible for driving high quality lead generation and audience engagement through scaled online, event, and account-based marketing programs.

This will focus on planning, executing, measuring and iterating on user journeys and campaigns across channels including but not limited to: email, paid and organic LinkedIn, virtual and in-person events.

We are looking for a self-starter with experience building, executing, measuring and iterating audience-tailored campaigns across a range of digital marketing platforms and tools to drive high quality leads and audience engagement, with a track record for delivering quantitative results.

You will work closely with Content Marketing, Sales, Customer Success, and Research teams to drive value for and engagement with our customers.

Key Job Focus

• Own marketing channels with a focus on lead generation for new business and audience engagement

• Manage marketing tech stack, tooling and general reporting / light analytics to drive new business and customer ROI

Responsibilities

• Develop the playbook for demand generation using scaled online, event and account-based marketing tactics

• Collaborate with content marketing and research to develop and execute targeted campaigns

• Implement and optimize paid and organic digital marketing programs

• Track, measure, and communicate campaign results

• Engage with sales to review performance and validate priority investment areas quarterly

• Maintain central campaign calendar, ensuring cross-functional alignment and project sequencing to deliver against plans

• Lead event planning and execution

• Collaborate with customer success, research, and editorial to plan events and reports to drive leads and engagement

• Stay up-to-date on the latest product features and industry trends

Qualifications

• 4-7 years of experience driving B2B demand generation - with a specific focus on growth, content, and account based marketing, and tooling

• Proven track record leveraging content to drive qualified leads and audience engagement

• Proven track record designing and executing campaigns to deliver growth results

• Excellent analytical and problem-solving skills

• Demonstrated success dealing with ambiguity, operating in a fast-paced environment, and solving complicated problems with limited oversight

• Ability to work independently and as part of a team

• Proficiency across a range of customer relationship management (CRM) tools and email platforms

A Plus

• Knowledge of and experience in the energy transition

• Interest or experience in financial markets, investment banking, private equity, and venture capital

Benefits

• Opportunity to work, learn, and make an impact at a fast-growing climate tech startup

• Based in London

• Generous stock options

• 25 days PTO + bank holidays