Director, Sales
Silo
About Silo
Help us rebuild the oldest system in the world - the agricultural supply chain
Silo builds technologies which bring efficiency and transparency to the agricultural supply chain. Our modern ERP dramatically increases profits, improves product freshness, and reduces food waste for wholesalers, distributors, shippers, and importers.
We are a highly motivated team of engineers, designers, business and agricultural specialists taking on the challenge of transforming a centuries old industry. We are looking for self-motivated team members who crave a challenge and feel energized to work cross functionally to realize Silo’s enormous potential.
Why Silo
We will work hard to make sure your decision to join us is worthwhile and rewarding. You’ll learn how a start-up operates and learn skills that will help you at any point in your career. You will be empowered to take initiative and get support to execute an idea from beginning to the end.
Location: Fresno, CA or Remote (Greater Central Valley, CA)
About Pet Tiger
Pet Tiger (part of Silo Technologies) provides labor management, payroll compliance, and productivity tracking software for growers, packers, and shippers across the specialty crop market. Our platform helps agricultural operators manage their workforce with real-time data, biometric tracking, and cost insights—from the field to the warehouse.
Position Summary
The Sales Lead will play a hybrid role as both Account Executive (AE) and Account Manager (AM)—responsible for driving new logo acquisition while deepening relationships within the existing customer base. You will be the face of Pet Tiger in the field, cultivating trust with agricultural operators, understanding their operational challenges, and matching those needs to our growing suite of software modules.
This role is ideal for a high-energy, relationship-driven sales professional who understands agtech, ERP, or SaaS products serving the agriculture industry. The Sales Lead will partner closely with Product, Marketing, and Customer Success to execute the go-to-market plan and hit bookings and retention goals.
Key Responsibilities
New Logo Sales (Account Executive Focus)
- Build and manage a pipeline of qualified prospects across growers, packers, and shippers.
- Conduct discovery calls, product demos, and ROI-based presentations to decision-makers (owners, CFOs, operations managers).
- Achieve quarterly new ARR and bookings targets.
- Represent Pet Tiger at key trade shows and regional ag events (e.g., IFPA, Viva Fresh, West Coast Produce Expo).
- Collaborate with Marketing to execute localized campaigns and convert inbound leads to opportunities.
- Maintain accurate CRM data (HubSpot) and report on pipeline health and forecast.
Customer Growth & Retention (Account Management Focus)
- Own relationships with a defined set of existing customers to ensure satisfaction, renewal, and expansion.
- Identify and sell additional software modules (e.g., HR/Payroll, Equipment Tracking, Field Costing, Reporting).
- Partner with Customer Success to ensure smooth onboarding, adoption, and value realization.
- Track customer health metrics, proactively addressing churn risks.
- Leverage feedback from the customer base to inform pricing, product roadmap, and messaging.
Market Development
- Act as the voice of the customer across the organization—translating field insights into actionable feedback for Product and Marketing.
- Develop case studies and success stories highlighting customer ROI and operational improvements.
- Support GTM initiatives focused on modular pricing and SaaS migration.
- Contribute to the evolution of Pet Tiger’s unified brand strategy as it integrates with Silo.
Qualifications
- 5+ years of sales experience in B2B software, ERP, or agriculture technology.
- Deep familiarity with the produce, farming, or ag labor management sectors strongly preferred.
- Proven success in both new business development and account expansion.
- Strong communication, relationship-building, and negotiation skills.
- Ability to travel regionally (25–40%) to meet customers and attend trade shows.
- CRM proficiency (HubSpot preferred).
- Self-starter who thrives in a fast-paced, evolving organization.
Success Metrics
- New ARR bookings and logo growth
- Renewal and expansion revenue (NRR)
- Customer satisfaction and churn reduction
- Lead conversion and pipeline velocity
- Contribution to GTM and SaaS transition initiatives
Compensation
Competitive base salary ($90,000- plus commission 50/50) plan tied to ARR growth and renewals.
Benefits include medical, dental, vision, and travel reimbursement.