Position Overview

The Director of Growth Marketing will be the strategic driver for SolarAPP Foundation's marketing initiatives. This role will focus on expanding the organization's reach, driving customer acquisition, and building a strong digital-first marketing strategy to support our mission of transforming clean energy deployment. You will lead branding, digital marketing, and lead-generation strategies while collaborating closely with product and go-to-market teams.

Who You'll Report To

You'll report to our CEO, Matthew, and work with him on the organization's overall direction and strategy and how to incorporate that into our message to key audiences.

Who You'll Work With

You will work across our team in this role, including with our Chief Technology Officer, Dan, on strategies connected to the product and service we provide. You'll work with Esha, our new Sr. Product Manager, on how to market our product and communicate new features. You'll work with our head of go-to-market activities, Patrick, to ensure that our marketing approach translates into high-value leads. You'll work with our Chief Engineering Officer, Mark, to ensure we communicate the product's safety benefits and alignment with building codes and standards.

Budget Responsibility

There is no divisional breakout of our budget at this time. You'll work with the CEO to establish specific campaigns and their associated budgets.

Management Responsibilities

There are no direct staff management responsibilities at this time. However, if we contract with outside firms, you'd be expected to manage those contracts and teams.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute an integrated marketing strategy to grow awareness, demand, and adoption of SolarAPP+. Understand SolarAPP+s position in the value chain and how to maximize and communicate that value to our target audiences.
• Digital and Performance Marketing: Build and optimize a robust digital marketing strategy, including our website, email marketing, social media, partner resources, and the product itself, to engage target audiences. Design, manage, and refine the organization's marketing website to improve lead generation, user experience, and communication of the product's value statement.
• Brand Ownership: Own the brand and our marketing strategy. Ensure consistent messaging and visual identity across all mediums. Develop and maintain a comprehensive library of marketing assets, including style guides, templates, and content frameworks. Partner with outside creative teams to produce compelling visuals, videos, web pages, and interactive content that resonate with target audiences.
• Demand Generation and Lead Nurturing: Design and implement campaigns to attract installers, jurisdictions, and industry partners.
• Partnership Marketing and Co-branding: Collaborate with industry organizations and stakeholders to amplify marketing reach and impact. Develop and execute co-marketing strategies with partners to promote the SolarAPP+ value proposition.
• Analytics and Reporting: Use marketing analytics tools to track campaign effectiveness, website performance, and lead quality. Own our Google Analytics platform and leverage our product analytics to set marketing and growth strategies. (We use Metabase, Pipedrive, and Google Analytics)

What You'll Need To Be Successful

• 8+ years of experience in marketing, with a focus on digital, demand generation, or software marketing.
• Proven ability to lead data-driven marketing strategies that achieve measurable growth and brand equity.
• Expertise in digital tools and platforms, including visual design and content creation tools, marketing automation, analytics, SEO/SEM, and website optimization.
• Strong creative vision with a portfolio of successful campaigns across digital channels.
• Collaborative and results-oriented leader comfortable working in a fast-paced, mission-driven organization.