Marketing Data Analyst
Sustain.Life
The Marketing Data Analyst will play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions.
What You’ll Do
Ensure the highest data quality with zero errors
Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting
Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience
Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools
Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency
Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives
What You’ll Need
Minimum Qualifications
2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS
Undergraduate degree or equivalent combination of relevant career experience and expertise
Preferred Qualifications
Excellent verbal, written, and interpersonal communication skills
Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment
High technical capacity with attention to detail
Effective time management
Strong data collection and analysis skills
Curious, proactive, organized, and analytical nature
Data-driven mindset
Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)
Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)
Experience with web analytics and tracking
Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices
Travel Requirements & Working Conditions
Less than 20% travel required
Reliable internet access for remote work
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
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