Workiva is seeking a Program Manager to lead high-impact Go-To-Market (GTM) initiatives that align cross-functional teams and drive operational excellence across our revenue engine. As part of the Enterprise Program Management Office (ePMO), you will partner with leaders across Sales, Marketing, Customer & Partner Experience (CPX), Partners, Legal, Finance, Product, and Business Technology to accelerate strategic outcomes.

The ideal candidate has strong program management experience in GTM environments within a large-scale SaaS organization, communicates with clarity, thrives in ambiguity, and drives execution without relying on formal authority.

What You’ll Do

GTM Strategy & Execution

• Partner with GTM and business leaders to scope, plan, and execute programs that support growth, efficiency, and customer success

• Drive alignment and execution for initiatives such as territory planning, AI for Sales, data enrichment, customer lifecycle optimization, and enablement

• Define and refine scalable GTM processes and ensure alignment with company-wide goals and planning cycles

Program Delivery

• Develop end-to-end program structures, including operating models, processes, and cadences

• Build and manage project plans, timelines, dependencies, and risk mitigation strategies

• Track progress, resolve roadblocks, and escalate decisions when needed

• Collaborate with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness

• Report on program KPIs, status, risks, and outcomes to stakeholders

Cross-Functional Collaboration

• Facilitate coordination among Sales, Marketing, CPX, Partners, Product, and Technology teams

• Navigate ambiguity, balance competing priorities, and secure stakeholder buy-in.

• Foster a culture of collaboration, accountability, and shared ownership across GTM teams

Change Management & Enablement

• Partner on change management efforts, including communication, stakeholder alignment, and enablement

• Support documentation, training, and adoption of new tools, processes, and initiatives

• Implement best practices for scalable and repeatable GTM program execution

What You’ll Need

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or equivalent experience

• 4+ years of program or project management experience, preferably within or supporting GTM functions

• Familiarity with GTM tools and systems (e.g., Salesforce, Marketo, Gainsight)

Preferred Qualifications

• Experience working cross-functionally across Sales, Marketing, Customer teams, or Partner organizations

• Background in SaaS or B2B technology environments

• Strong communication, planning, and organizational skills

• Ability to interact confidently with senior stakeholders and executives

• Exposure to sales strategy, marketing operations, or customer lifecycle programs

• Project management certification (e.g., PMP, Agile) is a plus
  

Travel Requirements & Working Conditions

• Willingness to travel up to 10% for team and corporate meetings, fostering relationships and representing company interests

• Reliable internet access for any period of time working remotely, as we embrace flexible work arrangement

How You’ll Be Rewarded

✅ Salary range in the US: $128,000.00 - $205,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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