The Industry Principal for Governance, Risk & Compliance (GRC) provides and operationalizes the delivery of practitioner insights acquired through extensive experience and knowledge of the requisite practice area in GRC directives and processes that inform marketing and sales strategies for Workiva solutions within their area of expertise.

Beyond simply sharing the expertise, this position is expected to work with product marketing, traditional marketing, sales, product development and other teams to organize, simplify, and scale the dissemination of these insights in a manner that drives meaningful and noticeable impact, including through the use of artificial intelligence.

These insights may be leveraged for internal and external thought leadership, social media, buyer persona and product positioning, sales training, identifying and developing new product use cases, and other marketing support that drive desired outcomes for Workiva's marketing and sales efforts. Both internally and externally, this position is looked to as a leader and influencer within their respective domain.

This position is a subject matter expert, aligned to a traditional product marketer within their area of expertise, and supports a broad cross-departmental team aligned to Workiva solutions and marketing campaigns. This role applies deep GRC practitioner experience, and strong leadership and organization skills, to help traditional marketing, product development and sales teams understand the inherent challenges faced by practitioners and how Workiva's solutions can solve them.

They will rely on their practitioner expertise to help current and potential Workiva customers understand how Workiva solutions can be used to drive positive business outcomes. While not directly accountable for sales and marketing performance, this role plays a critical role in helping to drive Workiva's business initiatives while providing leadership to other subject matter experts and the product marketing organization overall.

What You’ll Do

• Actively lead partnerships with traditional product marketers and cross-functional solution teams within the Industry Principal’s area of expertise

• Organize, coordinate, draft and execute thought leadership (in-person and virtual events, written content, internal trainings, social media, etc.) both individually and in concert with other subject matter experts to advance awareness, credibility, and progress Workiva prospects as an influencer

• Actively guide and influence the identification and development of marketing strategies and campaigns, and coach traditional marketing team members to demonstrate comprehension of relevant personas and the "status quo" pain points of their roles.

• Assist in conceiving, developing and producing marketing artifacts through strong professional expertise

• Driving customer persona training and understanding of how common technology is used

• Leveraging practitioner insights while Interfacing with and supporting product and product roadmap development

• Build and maintain strong relationships with industry influencers, partners, and customers to gather feedback, understand pain points, and drive product enhancements.

• Stay informed of industry trends, competitive landscapes, and regulatory changes to identify opportunities and threats and translate these insights into actionable marketing plans and opportunities for Workiva

• Support sales efforts as needed by joining sales meetings and lending perspectives on pricing and solution licensing, and identify trends and opportunities for broader sales enablement training or sales process adjustments.

• Share opinions and perspectives as needed within the Industry Principal’s relevant practitioner expertise and identify areas where organizational training is needed

• Consult with Workiva team members as needed to support understanding of Workiva customers and the technology they use while identifying potential Workiva solution gaps and expansion opportunities

What You'll Need

Minimum Qualifications

• Undergraduate Degree or equivalent combination of education and experience in a related field

• 10+ years combined, relevant GRC practitioner experience that includes senior leadership positions

Preferred Qualifications

• Extensive knowledge of the landscape of regulatory mandates and trends within the requisite experience area and geographical market

• Strong communication skills directed to all levels of an organization

• Ability to collaborate and navigate ambiguity, with a successful track record influencing cross-functional leadership teams

• Demonstrated willingness to share relevant opinions and perspectives with a high-level of self-awareness and emotional intelligence

• Extraordinary project management skills

• Ability to represent Workiva as a thought leader both internally and externally

Working Conditions & Travel Requirements

• Up to 40% travel for customer meetings and company events

• Reliable internet access for any period of time working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $154,000.00 - $250,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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