The Product Marketing Intern supports the Product Marketing team by analyzing go-to-market performance and identifying business opportunities. You will conduct research on competitor behavior and build buyer insights to understand target personas. This role provides an excellent opportunity to contribute to strategic marketing initiatives.

What You'll Do

• Compile analyses and financial models on customer trends and historical data to support decision-making

• Lead the development and execution of ad-hoc analysis to support data-driven pricing initiatives

• Conduct periodic analysis on the performance of existing products (e.g., pricing, adoption trend, usage)

• Quantify and estimate market sizes, identifying key players and market trends

• Design new creative analytics and visualizations to help senior management gain deeper insights into performance

• Perform in-depth analysis of go-to-market performance (win / loss analysis, etc.) to identify areas for improvement

• Support the development and curation of marketing collateral by conducting research

What You'll Need

Minimum Qualifications

• Currently pursuing a degree in Management, Business Analytics, Marketing, Economics, Statistics, or related field of study

• Experience with standard office equipment and software packages, including spreadsheet and word processing programs

Preferred Qualifications

• Possess excellent verbal, written, and interpersonal communication skills, with experience creating presentations and content through academic, internship, or extracurricular projects

• Be self-motivated with a strong propensity for action, results, continuous improvement, and a demonstrated curiosity and learning mindset

• Work successfully in a high-energy, fast-paced, and rapidly changing environment, with interest in go-to-market strategy, storytelling, and positioning

• Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure

• Exhibit customer-centric thinking, with a strong interest in understanding buyer needs, pain points, and real-world use cases

Travel Requirements & Working Conditions

• Minimal travel

• Reliable internet access for any period of time working remotely, not in a Workiva office

Sponsorship Requirements

• Must be authorized to work in the United States and not require sponsorship now or in the future

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

All postings close: February 20, 2026

Interviews: Early to mid March

Offers: Mid to late March

2026 Start Dates:

This position has opportunities to start in the Summer. Please see our start date below and let us know your availability.

Summer 2026 Internships: Monday, May 18, 2026 (40/hours per week max)

How You’ll Be Rewarded

✅ 401(k) participation and match

✅ Paid sick leave

✅ A unique opportunity to further your learning experience through additional internship seasons

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.