As Senior Field Marketing Manager for the West region, you will own the strategy and execution of regional field marketing event programs, driving pipeline generation and revenue acceleration across Workiva’s GTM programs. You will act as the primary marketing partner to regional sales leadership while aligning with cross-functional teams to build and execute field event programs on time and within budget.

This is a high-impact, execution-oriented role where strategic planning meets world-class event production. Success requires a talent for translating marketing vision into field activations that accelerate the sales cycle, a collaborative mindset to partner with sales leads, and the operational rigor to thrive in a high-velocity enterprise SaaS environment.

What You’ll Do

• Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget

• Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey

• Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities

• Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals

• Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities

• Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments

• Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI

• Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership

What You’ll Need

Minimum Qualifications

• 6+ years of experience in field marketing, event management, or demand generation, specifically within the B2B SaaS or technology sector

• Experience managing end-to-end event logistics and regional marketing programs that drive measurable pipeline growth

• Undergraduate degree or equivalent combination of relevant career experience and expertise

Preferred Qualifications

• Remote role; location in the Western U.S. region preferred

• Data-Driven Pipeline Strategy: Proficiency in Salesforce (SFDC) and QuickSight to conduct analyses and provide recommendations on field programs to achieve regional pipeline goals

• Cross-Functional Collaboration: Proven ability to achieve results working with Sales Leadership, extended marketing teams, and partners

• Operational Autonomy: Self-motivated and innovative, with the ability to lead projects independently and within a close team in a fast-paced, matrixed environment

• Agile Project Management: Highly organized and efficient, with the ability to develop and measure an evolving regional plan

• Strategic Communication: Strong ability to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders

Working Conditions & Travel Requirements

• Up to 20% travel for customer meetings and company events

• Reliable internet access for any period of time working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ Salary range in the US: $106,000.00 - $172,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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