About Technosylva

Technosylva is a global leader in wildfire and extreme weather risk mitigation software. The Company’s market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights to support electric utility, insurance and government agency customers.

Technosylva has provided critical solutions for the past 26 years. In 2022 the organization entered a period of significant growth and transformation with investment from TA Associates, a leading growth PE firm, scaling to about 175 employees and offering its product in over 10 countries. In 2024 General Atlantic, a leading global growth investor, announced a strategic growth investment in Technosylva to support the company in its mission.

Role Overview

We are seeking a highly motivated Product Marketing Director to lead the strategic positioning, messaging, and go-to-market execution for Technosylva’s innovative wildfire risk management solutions, with a primary focus on enterprise clients, particularly utilities. This role will bridge product development, sales, and marketing to ensure that our solutions effectively meet the needs of our customers and are positioned as the industry standard. The ideal candidate will have experience in B2B enterprise marketing, preferably in utilities, climate tech, or geospatial analytics.

Responsibilities

• Market Strategy & Positioning: Develop and refine product positioning, messaging, and value propositions that clearly communicate the benefits of Technosylva’s solutions to utilities and fire agencies.
• Sales Enablement: Create compelling sales materials, including presentations, case studies, whitepapers, and competitive/pricing analysis, to support the sales team in engaging utilities and new client sectors.
• Customer Insights & Competitive Analysis: Conduct market research to understand customer needs, industry trends, and competitive dynamics, translating insights into actionable strategies.
• Demand Generation & Campaigns: Collaborate with the marketing team to develop targeted demand-generation campaigns that drive awareness and lead conversion among utilities and large enterprise clients.
• Product Evangelism: Serve as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers through webinars, conferences, and media appearances, with a focus on utility industry events and stakeholders.
• Go-To-Market (GTM) Strategy: Lead the development and execution of GTM plans for new product releases, ensuring successful adoption and revenue growth.
• Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to align product marketing efforts with business objectives.
• This is a dynamic role, at a key early growth point in the life of the company and the go to market team. Things will need doing, and someone smart and motivated to identify them and do them, inside or outside of the job description.

Requirements

• 7+ years of experience in product marketing, preferably within B2B enterprise markets, utilities, or climate tech.
• Strong track record of problem-solving and delivering measurable performance in prior roles - in or out of product marketing.
• Experience in strategic decision-making, execution, and driving business impact through marketing initiatives.
• Preference for candidates with former management consulting experience, particularly in strategy, growth, or market entry.
• Strong understanding of wildfire risk management, utilities, infrastructure resilience, and energy markets is a plus, but performance, attitude and aptitude are more important.
• Demonstrated success in developing and executing GTM strategies for enterprise technology products.
• Exceptional storytelling and messaging skills, with the ability to translate complex technical concepts into clear, compelling narratives for enterprise clients. If you aren't jazzed by burrowing into the technical weeds to come up with something meaningful to customers, this isn't the job for you.
• Experience in competitive analysis, market research, and customer segmentation for utilities and energy companies.
• Proven ability to work cross-functionally in a fast-paced, high-growth environment.
• Excellent written, verbal, presentation and analytical skills. If you've demonstrated super-strength in Xcel, Powerpoint and Word (or their Google equivalents), that's usually a good sign.
• Bachelor's degree in marketing, business, or a related field (MBA preferred but not required).