Lifecycle Marketing Manager
Tetra
Who we are
Tetra is leading the clean energy transformation by adding transparency and efficiency into a forgotten industry. Home improvement contractors are left in the past, lacking automation and technology to run and scale their small business. This leaves homeowners without the necessary information to make easy, fast decisions and creates a painful buying process.
Homeowners are also unaware they can reduce carbon emissions and lower their utility bills. We provide the most efficient and affordable options to homeowners, improve their experience, and coordinate the installation of home improvement projects. In doing so, we're “super powering” contractors by automating admin tasks and allowing them to focus on installation excellence and customer happiness.
We’re starting by transforming heating and cooling replacements for property owners, a $120 billion industry which makes up 12% of total energy usage in the US. Federal and state governments allocate billions of dollars in incentives to help homeowners choose high-efficiency systems—now at unprecedented levels thanks to the Inflation Reduction Act of 2022—but the dollars are historically underutilized due to lack of customer awareness. We’re democratizing and unlocking those incentive dollars starting in our home state of Massachusetts, and now preparing to expand to new markets.
About The Role
The CRM/Lifecycle Marketing Manager will drive the strategy and execution of CRM flows and campaigns across email, SMS, referral program and other communication channels. This role is responsible for optimizing lead qualification, improving customer retention, and increasing lifetime value (LTV) of homeowners. As the CRM/Lifecycle Marketing Manager, you will leverage data-driven insights to create personalized and impactful campaigns, ensuring homeowners stay engaged throughout their journey with Tetra.
This position requires a results-driven individual with a strong analytical mindset, a deep understanding of customer lifecycle management, and a passion for building innovative marketing strategies. Reporting to Tetra’s VP of Marketing, you will play a pivotal role in achieving our growth and retention goals.
Our 35-strong team is mostly based near Boston and New York City, but we're distributed across 12 states (and 7 countries) and work remotely. This role, while based wherever you call home, will contribute to Tetra’s mission to revolutionize clean energy adoption.
What You Will Do
- Strategy & Campaign Execution: Plan, implement, and optimize CRM campaigns across email, SMS, and other channels to drive lead qualification, customer retention, and LTV growth.
- Lifecycle Management: Design and manage customer lifecycle journeys to deliver personalized experiences that meet homeowners’ needs at every stage.
- Referral Program Management: Develop, execute, and optimize a customer referral program to encourage homeowners to refer Tetra to friends and family, increasing customer acquisition through word-of-mouth.
- Performance Tracking & Optimization: Monitor campaign performance metrics (e.g., open rates, conversion rates, retention rates) and continuously test, iterate, and optimize campaigns for better results.
- Data Analysis: Leverage customer data to develop segmentation strategies, predictive models, and actionable insights that inform lifecycle and CRM strategies.
- Cross-Functional Collaboration: Partner with product, sales, and design to align campaigns with overall business objectives and ensure a cohesive customer experience.
- Tool Management: Utilize CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce) to measure performance, create and execute email, sms and push communications, and manage campaigns effectively.
- Customer Insights: Analyze customer behavior and feedback to identify trends, opportunities, and pain points, turning insights into impactful marketing strategies
Who You Are:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 3-5 years of experience in CRM, lifecycle marketing, or related roles.
- Proven track record of managing successful multi-channel campaigns and improving customer retention metrics.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce, Braze).
- Proficiency in data visualization tools and reporting platforms (e.g., Metabase, Tableau, Looker, Excel).
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
- Strong written and verbal communication skills for cross-functional collaboration and stakeholder engagement.
- Detail-oriented, resourceful, and comfortable working in a fast-paced, dynamic environment.
- A problem-solver who thrives on challenges and is driven by results.
Benefits
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- Competitive salary with meaningful equity.
- Unlimited PTO policy.
- Fully paid parental leave.
- Comprehensive benefits package, including health, dental, vision, and retirement plans.
- Opportunities for career advancement and professional growth in a dynamic and innovative company.
- Collaborative work environment that encourages creativity and innovation.
Diverse perspectives
We know that innovation thrives on product teams where diverse points of view come together to solve hard problems. We seek people that bring diverse life experiences, educational backgrounds, cultures, and work experiences.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.