Director, Public Safety Sales

VIA

VIA

Sales & Business Development

Washington, DC, USA

USD 175k-225k / year

Posted on May 4, 2026

Director, Public Safety Sales

Location: DC or Southeast preferred

VIA is making an impact, and so can you.

At VIA, our mission is to make communities cleaner, safer, and more equitable. We combine industry-leading data protection with the power of artificial intelligence to produce breakthrough solutions for the U.S. Department of Defense, Public Safety agencies, and Fortune 100 companies around the globe. We are proud to support our customers’ toughest missions while realizing our own.

GHOST™ is VIA’s flagship AI-powered Public Safety intelligence platform that supports a range of critical security missions. Customers use GHOST™ to harness agency and vendor data rapidly, accurately, and at the scale needed to protect communities while respecting constitutional freedoms and data privacy. GHOST™ is CJIS compliant, integrates easily with a growing ecosystem of complementary technologies, and has delivered breakthrough results recognized by policymakers and practitioners at the federal, state, and local levels across the U.S.

Successfully penetrating the complex Public Safety sector requires strategic vision and proven expertise.

As a Director, Public Safety Sales, you will be the commercial leader for your assigned territory. Working in partnership with a Senior Public Safety Solutions Lead, you will own the sales lifecycle, from high-level territory strategy and lead generation to the final execution of complex government contracts. You are a specialist in "the how" of the sale—navigating procurement vehicles, managing lobbyists, and ensuring that VIA’s commercial interests and intellectual property are protected while meeting the mission based needs of our customers.

In this role you will play a critical role in the following areas:

  • Lead the complete go-to-market lifecycle for Public Safety solutions (e.g., GHOST™) within your assigned Area of Responsibility (AOR). You are the primary owner of sales forecasting, pipeline hygiene, and CRM management.
  • Design and manage tailored capture programs. You drive the end-to-end proposal lifecycle, facilitating the collaborative decision-making process for pricing strategies, contract terms, and procurement platform utilization (e.g., GSA, Carahsoft).
  • Act as the primary bridge to other VIA resource teams - Sales, Marketing, and Legal - -to ensure your territory’s contracts align with company-wide pricing and IP protection standards.
  • Manage territory-specific strategic partnerships, including state-level government relations firms and lobbyists, to accelerate go-to-market efforts.
  • Partner with Client Delivery to lead the post-sale relationship regarding contract renewals, expansion opportunities, and administrative compliance.

What you will bring to this role:

Required experience and sector knowledge

  • A proven track record in enterprise software solution sales, navigating the complex administrative and legal hurdles of state and local procurement
    • Experience with the acquisition of multi-year, multi-million dollar annual contracts and driving strategic customer expansion
  • Demonstrated experience in independently managing complex multi-party dynamics, particularly within government or public sector environments
  • A respected leader within the Public Safety community with an extensive network of end-users, decision-makers, and funding sources.
    • Recognized for professional integrity and a mission-driven approach that makes you a sought-after partner for high-stakes initiatives
  • Experience working with cross-functional teams

Essential skills and abilities

  • Expert at presenting a clear "vision of success" that aligns enterprise software solutions with specific customer operational needs
  • Exceptional ability to diagnose complex customer pain points and translate solution capabilities into high-impact business value and ROI
  • Skilled at framing solution advantages against competitors by anchoring solution features to the customer’s long-term strategic goals
  • Proven ability to develop high-stakes briefing materials and sales collateral that resonate with the target audience
  • Excellent problem-solving skills with the capacity to conceptualize and execute sophisticated sales campaigns
  • Strong organizational skills with a proven ability to manage multiple priorities, cross-functional inputs, and rigorous deadlines effectively


What does it take to be a successful VIAneer? Let’s break it down; our VIAneers are:

  • Self-motivated and passionate about leaving everything they touch better than how they found it
  • Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
  • Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence
  • People who lead discussions with curiosity and value diverse perspectives
  • Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills
  • Strong team players who thrive in collaborative environments and celebrate the success of others

What can VIA do for you?

VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:

  • Compensation:
    • This role offers a $175,000–$225,000 base salary plus very competitive incentive package
    • 401(k) plan with up to 5% employer contribution
  • Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
  • Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December.
    • Paid parental leave, supporting new parents and families.
  • Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to four well-located offices, designed for collaboration and stocked with everything you could need.
    • Opportunities to work remotely from eligible locations for up to 2 months per year
  • Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
    • A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
  • Transit: Benefits to support commuting costs
  • Connection: In-person events to foster team bonding and collaboration across different teams

Read more about our benefits and perks here.

VIA is committed to the importance of belonging.

VIA is an equal opportunity employer. When you apply for a role at VIA, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. If you would like to request a specific accommodation, please notify us with your submission.

You can learn more about our mission, values, and team on our careers page.