Lead Generation Specialist
Voltus
Sales & Business Development
Remote
Posted on Feb 4, 2025
About Voltus
Voltus is the leading virtual power plant operator of distributed energy resources. Voltus pays energy users to reduce or shift electricity use in response to grid stress, high prices, and high emissions. Our mission is to be the Distributed Energy Platform that fulfills the promise of the energy transition. The Voltus platform connects any distributed energy resources (DERs) to any energy markets across the US and Canada, providing flexibility, reliability, and resilience to the grid while generating revenue for our partners. By partnering with industry leaders and the DER ecosystem, we are building the decarbonized, distributed, decentralized, and digitized energy system of the future.
We hire teammates who are bright, gritty, and good and who have a genuine passion for delivering a cleaner energy future and for working in a fast-paced, entrepreneurial environment. Voltus is a remote and virtual company, distributed across US, Canada, and abroad with many team members in New York, San Francisco, Boston, Toronto, Chicago, Los Angeles, Washington, DC and other cities.
About the Role
Voltus is growing rapidly, and Lead Generation plays a critical role in fueling that growth. We are looking for a Lead Generation Specialist who can lead a small team to continuously source the best leads and serve them up to our sales team. This individual will partner closely with sales leaders and also provide additional direct support to our Inside Sales team. This is a fully remote position that offers a high degree of autonomy.
Lead Generation Job Responsibilities
- Create monthly goals for the team to achieve and execute on the overall lead generation strategy. This includes project management of all lead generation projects.
- Hire, retain, and manage our Lead Generation team
- Own the lead and account management process, data population, distribution, and hygiene
- Be a subject matter expert on our customers and the sales qualification process and approach
- Lead weekly check-ins with Inside Sales leaders to manage lead strategy and execute on that strategy
- Maniacally focus on proactively identifying gaps or opportunities for lead generation improvements in collaboration with Sales leaders & Sales Productivity teammates including through observation of sales successes and shortfalls, analyzing lead metrics, conferring with Sales leaders, and acting on team feedback.
- Continually improving and driving process automations wherever possible
- Develop and implement new tools and processes in such areas as lead scoring and qualification, including both internally developed (e.g., Excel) or externally sourced solutions
- Maintain Inside Sales tools, including tracking adoption and recommending approaches for improving adoption where needed
- Serve as a conduit between the Sales team and subject matter experts in other parts of the organization (e.g., Engineering and Energy markets teams) by triaging Sales team needs that require involvement from beyond the Lead Generation and Sales Productivity function.
- Provide ad-hoc coaching for Sales team members where necessary (e.g., use of tools).
- Identify gaps in Sales training and support implementation of improvements.
- Collaborate on Salesforce data quality process development and improvement efforts, including policing data requirements in both Salesforce and other tools.
- Collaborate with other Sales Operations team members to share best practices and solve joint challenges.
Lead Generation Skills and Qualifications
- Desire to become a process guru to support Marketing and Sales efforts, including developing and managing our lead generation processes
- Maniacally self-initiated; extreme attention to detail
- Analytical and process-oriented mindset
- Creative, cross-organizational problem solver
- Excellent project management skills
- Proficiency at or desire to learn Salesforce CRM
- Proficiency at Microsoft Excel; Python or SQL a plus
- Experience in B2B Sales preferred
- Aligned with our company values: Bright, Gritty, and Good
- Excellent verbal and written communication skills
- Proven time management skills
- Ability to adapt to changing environments and situations
At Voltus, we are proud to be an equal opportunity employer because we recognize that a diverse organization begins with a diverse candidate pool. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, age, sexual orientation, veteran status, disability status, or marital status.